How Much Is Too Much Information?

A couple of recent events have struck a chord with me and reminded me of some key public relations (PR) best practices.

Ryne Sandberg, the Hall of Famer and current manager of the Philadelphia Phillies on a recent radio show shared that he used to eat cat food a lot as a kid. Sandberg said:

“I did that as a youngster, maybe 4 or 5 years old, maybe 6 years old. I don’t know. I guess I was hungry. I still remember the crunchiness of it was the biggest thing. This wasn’t a one-time thing either. This went on for about a year as a little snack.”

Not only did he say that he used to eat cat food, but he emphasized that it wasn’t a one-time thing and that it went on for several years.

In the second event, the White House accidentally revealed the name of the CIA’s top intelligence official in Afghanistan to some 6,000 journalists. The CIA is about secrecy and this error could cause serious security issues for this individual.

One of the things I advise my clients is that you’re always on the record and anything you share or say can and more than likely will be used. Listed below are five tips that will help you maximize an interview opportunity and avoid sharing information that could potentially be embarrassing or damaging.

Being interviewed by the media is fun and highly advantageous for your career and your business. However, a poorly conducted interview that doesn’t help you accomplish your goals can be equally devastating.

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