No Shortcuts To Success: Advice From The Faces of Main Street

3 min read • May 14, 2015 • Erik Larson

Here at Lendio, our passion is seeing people live the American Dream. Not only are people improving their own lives by running a business, they’re improving a community. A lot of the people we interview for Faces of Main Street powered by Lendio, a site dedicated to telling every entrepreneur’s story, give some really great business advice. Here is some insightful advice on becoming a better business owner by always learning.

Persevere Through The Hard Times

Red Food Truck


Name: Maria Luisa & Guido Romero
Company: The Red Food Truck
Location: Salt Lake City, Utah

Advice: “We tell people that they need to persevere. We need to do things one step at a time to be successful. I believe a lot of businesses have a tendency to disappear pretty quickly, and that is probably because they don’t persevere.

For a while, my wife wanted to stop what she was doing because she didn’t think it was a worthwhile investment. At one point I told her, ‘we cannot step back’ and in the long run it worked, and we know it will continue growing because of the high quality of food we deliver.

I think another important thing is the attitude; we need to be happy, and make sure our customers can feel it. Our customers are going to come with us because we carry a positive attitude, not just quality food.”

To read more about their story, click here.


Never Stop Learning


Name: Eric Gilzean
Company: Edinburgh Castle
Location: Salt lake City, Utah

Advice: “You never stop learning in any business, you’ve got to find out where you are, what you’ve got going on, get great employees, and you’ve got to get to work every day.

You can do things in America you could never do anywhere else. I’ve got story after story, where people come here, they can’t even speak the language, but after a year or so they speak English, have 3 businesses open, and their kids are all in college. — If you haven’t had freedom, or if you’ve never had anything opposite of freedom, you don’t know what freedom is.”

To read more about their story, click here.


Nothing Makes Up For Experience


Business Owners: Kyle and Kimberly Vines
Company: Kush Climbing
Location: Boulder, Colorado

Advice: “Journalism courses, along with manufacturing processes and technical drawing courses have given me many tools that I wouldn’t have had otherwise. Nothing makes up for experience. Sometimes you have to go through several failures to get to success, but keep learning along the way.

Prove the business concept first. Invest in the idea and make a prototype that works. Generate sales and then order bulk. Don’t spend a ton of money until you have sales. Use all the resources that are out there.”

To read the rest of their story, click here.

Faces Of Main Street is on a mission to tell the inspiring stories of the 28 million small businesses and entrepreneurs of America. We believe every story deserves to be told. These stories echo the American business dream of courage, determination, and hard work. The whole nation, everyone, can help us. For more information, visit


Erik Larson

Erik Larson frequently writes for Lendio about SEO, Digital Marketing, Social Media Marketing, Business Loans, and whatever else strikes his fancy. He can be found on Google+ and Twitter.