Persistence, Opportunity, and Overcoming Obstacles: Advice From the Faces of Main Street

3 min read • Mar 19, 2015 • Erik Larson

Here at Lendio, our passion is seeing people live the American Dream. Not only are people improving their own lives by running a business, they’re improving a community. A lot of the people we interview for Faces of Main Street powered by Lendio, a site dedicated to telling every entrepreneurs story, give some really great business advice. Here’s some great advice on learning from challenges, seeing new opportunities, and being persistent.

forgotten cotton

Name: Elizabeth & John Rappa
Company: Forgotten Cotton
Location: Powell, Wyoming

Advice: “With each new challenge or opportunity we are able to learn more about who we are and what we want as a business. Utilizing our gained knowledge helps both of us to individually focus our path.”

To read the rest of their story, click here.



Name: Chari Pack
Company: Persnickety Prints
Location: Orem, Utah

Advice: “There’s no such thing as get rich quick. A lot of people give up after 6 months or a year, but it really takes a good 3 or 4 years before things can run on auto. Diligence, determination and perseverance through the bumps in the road are so important. You just have to get through them and not quit.”

To read the rest of their story, click here.



Name: Eli Kerr
Company: Gnarly Nutrition
Location: South Jordan, Utah

Advice: “Sometimes you have an idea, but you are so persistent that you try and convince people it’s the right product when its not. And in that way persistence isn’t always beneficial… There are lots and lots of barriers as a business owner, and that’s when you have got to be the most persistent, get back on the saddle when you fall off. With that being said, why not try?  The journey may not be the easiest, but with persistence it will pay off. ”

To read the rest of their story, click here.


little sous

Name: Valerie Kukahiko & Brittany Nelson
Company: Little Sous Chef
Location: Highland, Utah

Advice: “Simply use your connections and to network as much as possible. Keep working and trying until you figure out what is going to be best for you. Ask questions to all types of people and bring them together to make your own decisions.”

To read the rest of their story, click here.

Faces Of Main Street is on a mission to tell the inspiring stories of the 28 million small businesses and entrepreneurs of America. We believe every story deserves to be told. These stories echo the American business dream of courage, determination, and hard work. The whole nation, everyone, can help us. For more information, visit


Erik Larson

Erik Larson frequently writes for Lendio about SEO, Digital Marketing, Social Media Marketing, Business Loans, and whatever else strikes his fancy. He can be found on Google+ and Twitter.