10/24/13

I'm Not a PR Pro, I Just Play One On TV

Screen Shot 2013-10-24 at 7.48.45 AMPublic Relations is funny. It brings out the ego and the interest of just about everybody involved at a company.  When I say what I try to do, I’m referring specifically to the interviews I secure on behalf of my clients.  When a reporter, whether it’s for a newspaper, magazine, radio or TV shows up, suddenly everybody at the company is aware and interested.  By interested, I guess I should really say they want to be interviewed and be on TV or in the newspaper.

One aspect that always amuses me is when the TV cameras show up how everybody is suddenly a PR pro.  I guess I should take the fact that everybody thinks they can do what I do as a sign that I’m exceptionally good at what I do because I make it look easy.  When a reporter shows up, inevitably people start to think they can talk to or provide the reporter with what they need.  It’s as if they’ve assumed the PR role.  In essence, what they’re saying is, “I’m not a PR pro, but I play one on TV.”

The only person I’m aware of that’s been able to successfully fake his way through performing a job he’s not qualified for is Frank Abagnale.  Abagnale was the inspiration behind the movie Catch me if You Can. He was good, but eventually his fake efforts caught up to and cost him dearly.

Other than the rare exception like Abagnale, doing a job you’re not qualified for is incredibly difficult.  You may be able to look good or perform some aspects fairly well initially, but in the long run, your inexperience and lack of expertise will catch up to you.

Here are five tips to help you leave the PR work to the experts.

I’ve had experiences where clients have thought they can do what their PR team does only fail miserably. It’s best to leave these matters the PR pros. There is more to it than meets the eye

There is more to securing media coverage, let alone conducting a successful media interview, than meets the eye. The next time you think of jumping in to provide unsolicited help, think about how you would feel if a reporter showed up at your office and tried to tell you how to do your job.  Don’t be the guy that’s not a real PR guy, but plays one on TV.

Jeremy KartchnerAbout Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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