07/11/13

PR is a Team Sport

Screen Shot 2013-07-11 at 7.31.59 AMPublic Relations (PR) can bring tremendous value and benefits to a business.  The way to get the best results and maximize your investment in PR is to approach it as a partnership with your agency.

Too many times I see company’s that want and need PR, hire an agency and then proceed to do nothing.  An agreement with a PR agency should not be a relationship where the company hires the agency and expects the results to just magically appear.

The most effective approach is to view your relationship with an agency as a partnership.

Here are six steps to ensure that you’re PR relationship is a true partnership:

Working in partnership with your PR agency will yield far superior results than simply sitting back and watching.  A good PR agency will guide and direct you and be able to educate you on best practices, but to maximize results and get the best return on your investment you need to be involved and engaged with your agency.

In sports great athletes can only carry a team so far.  Michael Jordan, considered by many to be the greatest basketball player of all time could only carry his Chicago Bulls so far.  It wasn’t until he had a complete team and strong role players around him that he was able to win his first of six championships.

In business, a good leader can only create so much success. I worked with Mitt Romney on the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 and as great as he was, he was always the first to acknowledge that he couldn’t do what he did without the team he had built.

In both of these examples, with a strong team around them the success rate of the Chicago Bulls and Michael Jordan and Mitt Romney and the Olympic Committee increased dramatically. You’ll find that by working with your PR agency your success will also increase dramatically.

Jeremy KartchnerAbout Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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