Say What?

A colleague and I were recently pitching some media on interviews with a client, specifically a celebrity.  We had a radio station interested in talking to our client and were working on dates and times for the interview.  We told the host that we would have our client call them.  The host responded that she would prefer to call the client.

Our client didn’t want the host to have his direct number or cell phone number so we indicated that it would be easier if our client called her.  At this point, the host indicated that she didn’t have a call in number for my client to call and expressed how “silly” it seemed that the client wouldn’t just give her his cell phone.

When I heard this, the first thought that came to my mind was, “You think this is ridiculous, what about a radio station that doesn’t have a call in number?”

Over the course of my career there have been numerous instances where interview opportunities or other things related to PR have not played out according to plan.  In these instances it’s a good practice to step back and be creative in terms of finding a solution to the problem.

In my experience there is always a way to overcome these types of issues.  Listed below are five tips I’ve followed in my career to help resolve these types of minor issues.

In the end, we decided to wait on the interview until this celebrity was in town for an upcoming event.  We agreed to have the celebrity come to the studio and do the interview live.  It was a good resolution that all parties are happy with and that will get all parties involved what they want in the end.

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About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.



Author: Jeremy Kartchner | Google+


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