Technology is central to operating and growing a business these days, yet more than half of all small businesses in the U.S. do not have a website, measure the results of their marketing or have a social media account, according to the Small Business Association (SBA). The SBA announced Monday it will relaunch the Small Business Technology Coalition, an educational resource for entrepreneurs looking to leverage technology in business.
A public-private partnership that educates users on topics including e-commerce, customer relationships, sales and leads, marketing, social media, cybersecurity and more, the Technology Coalition’s mission is to help small business owners launch, grow, manage and win.
“The SBA’s Technology Coalition will ensure educational content remains relevant to the technology questions small business owners across America ask every day,” SBA Administrator Linda McMahon said.
The coalition will host nationwide outreach efforts including trainings, roundtable discussions, webinars and more, featuring industry partners such as Google, Facebook, Microsoft, Square and Yelp. The relaunch adds 11 new partners including Dun & Bradstreet, GoDaddy, National Cyber Security Alliance and Townsquared. Partners will convene at the program’s first Tech Coalition Conference Tuesday in San Francisco.
“Public-private partnerships like the Small Business Technology Coalition are the future of the Small Business Administration,” McMahon said. “By leveraging technology companies’ expertise, we are able to help small businesses across the country and drive innovation without expanding government.”