Somebody’s Always Watching You

Growing up in the ‘80’s I remember liking Rockwell’s Somebody’s Watching Me song.  As far as I know, he was a one hit wonder, but I find that I still like that song.  I even have it on my iTunes.  At the time it was different and kind of funny.

Looking back on the song though, there is some truth to it.  There is always somebody watching you.  This has become more evident wit the number of “ninja pics” that appear online and through social media and through sites like The People of Walmart.  From a public relations (PR) perspective this creates some nervousness and requires some training to be ready for and prepare for this.

Let me share some examples to illustrate the point.

I have a friend that was heading to a client meeting.  The meeting was scheduled for just after the lunch hour and he ended up spending most of his lunch break preparing for the meeting.  On his way to the meeting he stopped and picked up some tacos at a local fast food joint.  He went through the drive thru and drove to the client’s office.  Upon arriving at the client’s office he sat in the parking lot to eat his tacos.

He was in a hurry and proceeded to eat fast so he wouldn’t be late for the meeting.  When he finished his tacos, he got out of his car and walked into the office.  When he walked in, the receptionist smiled and said, “You must have been hungry the way you devoured those tacos.”

My friend smiled and agreed that he was hungry.  He knew he had eaten fast but was now wondering what that must have looked like.  Without knowing it, he had been watched while he quickly ate his tacos and was left wondering what impression he had left.

In a similar scenario, at a recent client event, I was driving a client to the event venue.  As we arrived, my client got out of the car and walked away to check on a few last minute items.  I got out of my car but just stood by my car waiting.  As I stood there I heard a voice from behind say something.  I didn’t know anybody else was nearby and didn’t quite catch what the person had said.  I turned to see who was talking and asked the person to repeat what she had said.

She said something about how it looked like I was happy and having fun.  I hadn’t thought about it to be honest but that’s the perception I gave.    Again, without knowing it, I was being watched. It turns out the impression I left was positive and reflected well upon me.

Here are five tips to help remind you that somebody’s always watching and to help you avoid embarrassing yourself.

I once heard somebody say his policy is to never write anything down, don’t’ take any photos and to deny, deny, deny.  While I don’t recommend this as an effective policy, I do believe you can take certain precautions to ensure that even though you’re always being watched you aren’t embarrassing yourself or hurting your personal brand by doing something you’ll later regret. I have a good friend who says he follows two basic rules.  Don’t do anything that will embarrass his employer and don’t do anything that would embarrass his mother.  Those are pretty solid guidelines and when you think about it, if you follow and adhere to those guidelines you’ll save yourself a lot of potential embarrassment.

It takes a little cash to change the world.

So what are you waiting for?

About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+


  1. I totally agree with this advice as I honestly feel I have a great dream of aspiration of a name brand in the making and I shall always be courtesy and polite to all and especially for myself as value is a quality that’s admired in many but often times fall short.
    Thanks for the tips!
    Someday we’ll all scream what’s indescribably delicious Ella Mae’s natural homemade ‘ice cream cones’!
    Thanks for keeping it simple for it is the thought that counts…

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get more small business tips from Lendio.

More like this