Staples Contest to Give Away $50,000 in Local Marketing to 5 Different Small Businesses

2 min read • Jan 24, 2012 • Dan Bischoff

Sometimes all a company needs to get over the hump is a little bit more in their marketing budget. When we saw this campaign from Staples, we thought we should share it. We contacted Staples PR team, Tilson PR, and they sent us this article below. If you sign up, let us know how it goes:

For entrepreneurs, believing in yourself and your business is critical to succeeding, no matter what’s going on with the economy. To punctuate that point, Staples 6th annual National Small Business Survey found that seven out of 10 small business owners are optimistic about the future.

That doesn’t mean small business owners haven’t felt the economic squeeze over the last several years. Sixty percent of those surveyed said they changed their sales and marketing efforts as a direct result of the U.S. economy. The survey showed that small business owners are using less traditional media (29 percent) and more viral marketing and word-of-mouth (33 percent) as compared to the previous year.

Staples asked: What could help? The answer: 52% of small business owners revealed they would grow their business through advertising and direct marketing if they had a larger marketing budget. The survey found that two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012 that average just over $2,000.

Staples Contest

To help small business, Staples launched the “Give Your Small Business the Push It Needs” contest that will award five small businesses up to $50,000 each in free local television advertising. Talk about a boost.
To enter, small businesses can submit a 15-second video about their company on Staples’ Facebook page. Five small businesses will be chosen to receive 15-seconds of advertising in a 30-second Staples television ad to run in their local market. The prize package is valued at up to $50,000 worth and includes $500 in Staples Copy and Print or Staples EasyTech™ services. The company is giving winners a choice of either $50,000 in advertising or $40,000 in advertising plus $10,000 in cash.

“Successfully marketing your small business is the life blood of any company, but with limited budgets, entrepreneurs must be creative and resourceful,” said Rieva Lesonsky, CEO and President, Grow Biz Media/ “Any marketing boost that they receive from a program such as the Staples ‘Give Your Small Business the Push It Needs’ can make all the difference in the world, especially in the current business climate.”

The bottom line: Who can’t use an extra $50,000 to put toward their business. Good luck to everyone who’s rushing to click on that Staples’ Facebook page Entry deadline is March 14.


Dan Bischoff