Building a customer base is one of the most difficult, yet crucial, endeavors that any business owner will ever embark on. And customer service is one of the best places to start. Did you know that most customers will become loyal to a company, and recommend it to their friends, after a good customer service experience? And 86% of consumers are willing to pay substantially more for good customer service.
In fact, research indicates that customer service will replace your product and price as the primary brand differentiator by 2020.
While customer service is crucial, there are many other things you can do to build a strong customer base. Here are some ideas that may be helpful for your company.
Grant Olsen is a writer specializing in small business loans, leadership skills, and growth strategies. He is a contributing writer for KSL 5 TV, where his articles have generated more than 6 million page views, and has been featured on FitSmallBusiness.com and ModernHealthcare.com. Grant is also the author of the book "Rhino Trouble." He has a B.A. in English from Brigham Young University.