11/17/17

2 Tips to Ensure Your Small Business Wins Big on Black Friday

Black Friday sales are starting earlier every year, and shopping on Black Friday has become something of a sport. While retail giants are preparing for the Black Friday bonanza, small business owners aren’t stressing the competition. According a Netsertive survey of small business owners, 70 percent of those surveyed said they don’t believe competition from Amazon will impact their holiday sales.

As a small business owner, you know you provide unique products, offer superior customer service, and have the flexibility to personalize and adjust purchases to match the needs of your customers. While you may not be stressed over competing with big retailers, you should be focused on offering customers something unique to ensure your holiday sales are successful. Here are two ways to set yourself up for a big win this season:

Throw a Party

The big stores are sure to attract crowds, making it more difficult for you to get people to come to your small business. To counteract this, join forces with other local businesses and plan an event. If you’re located in a strip mall or in close proximity to other small retailers, work together to throw a Black Friday sale.

If you’re an online business or don’t have any potential partners near your brick-and-mortar location, create an online hop on your website, blog, or Instagram.

Share Your Story

As a small business owner, you have a story (or multiple stories) to tell. In conjunction with your Black Friday promotions, look for ways to share some of them.

You don’t have to create a Black Friday event of big box retail proportions to see success. Make it fun and connect with your customers, and you’ll reap the financial rewards of the holiday sales season.

Get more small business tips from Lendio.

About the author

Brandy Jesperson
Brandy Jesperson
Brandy worked in social media, publishing, and technical writing before joining the Lendio News team. She has a B.S. in Communications from the University of Utah. When she's not writing, Brandy enjoys cooking and traveling.

Comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this