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Home Running A Business Small Business Marketing Successful Marketing Partnerships & Business Development Deals – Help yourself by helping others first
After you’ve thought about it enough….don’t be discouraged if you don’t have bulletproof answers to each of the questions listed above. I’ve witnessed several great Marketing Partnerships unfold around just one or two of the aforementioned elements and it’s better to keep things simple at first and test the waters before you embark on anything too complex. If you are offering something compelling with high perceived value for your partner and their customers, you can’t go wrong. Just be sure to make it about them and not only about you and that in itself will dramatically improve your chances of developing a successful Partnership Marketing program.
About Ron Kunitzky: Ron Kunitzky ([email protected]) founded the Partnership Marketing & Business Development agency; Geyser Marketing Group (www.geysermarketing.com) in 2003 and is a thought leader and advisor to many of the world’s top companies like Google, Rogers Publishing and Just Energy Corporation. He is also the author of “Partnership Marketing – How to grow your business & transform your brand through smart collaboration” (John Wiley & Sons).
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