These days, using a social media site like Twitter can play an integral part of building your brand. It gives companies the ability to reach customers in a way that was never possible years ago, allowing them the opportunity to strengthen their brand loyalty. Of course, there is a right way and a wrong way to do it. If you’re not careful, things can easily go sour, turning off customers and causing a fierce backlash that can turn your business upside down in the blink of an eye. If you’re relying on Twitter to brand your company, there are a few things that you need to be aware of. Every post you make has a positive or negative effect on your image. Here’s how to make sure that you keep the good vibes on your side: Your Posts Say Everything About Your Brand If there is anything we know about the Internet, it’s that news travels fast. Unfortunately, bad news travels much faster. That’s why it’s essential that you exercise a bit of caution with each post you make. Never make any posts or statements that you know your company cannot stand firmly behind. If what you’re about to say has any grey areas, it’s best to leave it off your feed. The potential backlash and negative attention you might receive isn’t worth the risk. Do You Actively Listen to Customer Feedback? Customers are loyal to a company when they feel like they’re valued. Anyone who is willing to listen to his or her feedback with an open ear will get more praise. If your customers are asking you questions or offering their feedback and receive no response, what will that say about your brand and how you feel about your customers? Naturally, not every business is going to be able to respond to every piece of feedback or question. The key here is to balance things out by taking some time out of your day to get involved. When you do, your brand will shine that much brighter. Are You Active and Consistent? It’s no secret that we live in a world where instant results are becoming the norm. Building a brand on Twitter requires you to be as active as possible. If you’re not consistent with your posts, why should anyone follow you? If anything, a lack of consistency will do more damage and cause a disconnection between your brand and your followers. Create a posting plan and stick with it. Interact with your audience, ask questions and get personal. The more you are able to connect with your customers on a personal level, the more trust they will have in your brand. Be Unique and Stand Out from the Others Is your feed clogged with boring, bland and downright self-promotional posts? If so, you probably won’t have much luck in keeping people’s attention. In fact, a dull feed is the easiest way to lose interest before you even have a chance to gain it. Here’s an idea: stand out from the crowd. Be unique. Don’t keep it all about you and don’t be afraid to have a little fun (as long as what you post is appropriate to your target audience and their interests). It shows people that you’re a real person, just like them, which helps you deepen that connection with your audience and attract more followers. Apply These Tips to Increase Your Brand Awareness Twitter is a great platform that has helped thousands of businesses to quickly create a massive following. Adopt a few of the tips listed above and with a little work, you will be able to turn your new followers into longtime customers. Pamela Ramos consults businesses on their website marketing needs. Her articles mainly appear on website marketing blogs. Check out this Yodle Review for more ideas.