The Business Backer

About this Lender

We believe that successful businesses, and successful lives, are built on a foundation of trusted long-term relationships. However, most finance companies serving small businesses are superficial. They focus on credit scores, zip codes, and using complex mathematical models to make decisions. They try to reduce real people and their circumstances to “data”. They assume the future always looks like the past.  And they’d rather save money than get to know  their customers and their unique circumstances. And far too many pursue short term gain instead of providing long-term value.