The best small businesses are built on a solid customer base. What is a customer base? It’s the collection of followers who form the core of your business. Given their high level of engagement, your customer base is responsible for the majority of your sales and ultimately brings in the most revenue.
Before you can know exactly how to build your customer base, you need to take a step back and identify what problem your business solves for its target market. If you can offer a unique solution, you’ll be empowered to stand out from the crowd and attract loyalists. Study your industry to ensure that your product or service is distinct enough from everything else that’s currently available.
With your unique solution in hand, it’s time for some targeting. You should know your ideal client inside and out. Considerations include:
Here are some proven strategies that can give you the know-how to build your customer base strong enough to withstand everything from seasonal slowdowns to national disasters:
Focusing your efforts on your customer base always makes you more efficient and impactful. You’ll reach the people most willing to listen, which in turn makes them the most likely to convert to a sale. Just remember that your base consists of living, breathing humans. Treat them with respect and they’ll reward you for years to come.
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