Embedded financing built for B2B platforms.

With Lendio, your platform can offer small business users fast and flexible access to capital, building trust and loyalty that keeps them growing with you.
Book a demoA hand holds a smartphone displaying a small business loan application form. Embedded code, a smiling woman, and coffee are in the background.Smartphone shows a small business loan application form with loan amounts, a smiling coffee shop owner, and HTML code, illustrating Lendio's embedded marketplace.

More lenders.
Smarter touchpoints.
Higher conversions.

Lendio connects your platform’s small-business users to the industry’s largest network of lenders and pairs every qualified borrower with a dedicated funding expert. The result? Higher approval rates, better borrower experiences, and stronger revenue outcomes for your brand.
Unmatched access to capital. Connect your SMB users to our network of vetted lenders, banks, and alternative financing partners offering access to 10+ funding products that cover a wide range of business sizes and stages.
Dark colored profile figure with a checkmark in a circle.
Dedicated funding experts. Each qualified borrower is supported through a high-tech, smart-touch experience, combining automation with a dedicated funding specialist to boost confidence, completion rates, and overall satisfaction.
Higher conversion = more revenue. More approvals mean more funded deals, and every funded deal drives new revenue, stronger retention, and deeper trust in your platform.

We’ve made embedded financing easier than ever.

A woman stands next to a digital card showing she is prequalified for up to $45,000 through Axion, powered by Lendio.

Prequalify your customers effortlessly.

Turn your customer data into instant funding opportunities. Lendio’s prequalification engine uses machine learning to identify which SMBs are most likely to get approved, surfacing personalized offers in real time and helping your users move faster from interest to funding.

Embed a complete funding application in minutes.

Lendio’s digital application embeds directly into your platform and brand. With flexible implementation options, pre-filled data fields, and a guided borrower flow, your customers can apply for funding in minutes without ever leaving your ecosystem.

Axion web form asking 'Tell us about your business,' with a 'Business name' input field and 'Continue' button, for an embedded marketplace.

Configurable lending that you control.

Curate your customers’ lending experience with precision. Choose which lenders, products, and rate ranges appear in your platform while we handle matching, compliance, and funding behind the scenes.

AI-driven matching that funds your customers faster.

Lendio’s advanced matching engine analyzes borrower profiles across our lender network to instantly surface the best-fit financing options. The result: smarter offers, higher approval rates, and a seamless experience for your customers, all delivered under your brand.

Digital interface showing an SBA loan offer of $25,500 with an 'Accept offer' button and a green checkmark, next to a smiling man.
Elderly barber wearing glasses cutting a man's hair in a barbershop.

Why choose Lendio?

Our technology seamlessly embeds the largest small business loan marketplace directly within your ecosystem.

75+ lenders

providing coverage for businesses of all sizes and stages

5 seconds

to offer presentation after application completed

$16 billion

in small business funding
over the last decade

Ready to learn more?

Let’s talk about how our Embedded Marketplace platform can help you provide your small business customers the capital they need.

FAQs

How does Embedded Marketplace help you serve your small business customers?

SMBs need funding and are often underserved by traditional financing institutions. Recent studies show that loan approval rates for small businesses applying to large banks are only 13.8%. SMBs often don’t know where to find funding and are overwhelmed by researching solutions.

Offering Lendio’s Embedded Marketplace within your platform allows you to solve a critical need for your customers while unlocking a new revenue stream and increasing customer lifetime value.

What kind of companies can implement Lendio’s Embedded Marketplace solution?

Embedded Marketplace has flexible implementation options to support any company with an authenticated experience that is accessed by small business owners. Great candidates typically have a large customer population of small business owners who engage regularly with their authenticated experience. Verticals we see high engagement from that service small business include:

  • Healthcare Providers
  • FinTechs/Alt Lenders
  • Construction Technology
  • Transportation Technology
  • Retail platforms, including e-commerce
How long does Lendio’s Embedded Marketplace software take to implement?

Implementation can occur within 4-6 weeks, depending on requirements and approval timelines.

How is the Embedded Marketplace software deployed?

Our Embedded Marketplace software can be deployed on your platform with a single line of Javascript. User data is passed to Lendio through a secure token and offer data is delivered to your platform via API. Lendio assigns a deployment team comprised of product and engineering resources to partner with your team to bring the Embedded Marketplace solution to market. 

How long does the loan application take?

Lendio’s embedded application takes less than 15 minutes to complete on average. The application is completely digital and self-service. Our team of experts is available to support your customers as needed through the application process.

What types of loans are available through the Embedded Marketplace experience?

Currently, term loans, SBA loans, lines of credit, and revenue-based financing are available through the Embedded experience. Product offerings will continue to increase as more lenders and funders join the Embedded platform.

Is the embedded application customizable?

The user interface is configurable, meaning partners can easily change the fonts, colors, and graphic elements of the embedded experience to align with their brand.

What kind of support does Lendio provide?

Embedded Marketplace partners receive dedicated account managers who are supported by engineering, product, and marketing resources to ensure a seamless implementation.

Ongoing support includes both informal ad-hoc consultation as well as formal quarterly reviews of product performance and recommendations for optimization.