Amazon seeks to replicate its B2C e-commerce success in the B2B marketplace by offering a credit card to U.S. small businesses. According to Bloomberg, the Seattle-based e-commerce goliath has been working with JPMorgan Chase & Co. on a co-branded credit card for small business owners who shop on Amazon.
Amazon’s credit card offers some enticing incentives to entrepreneurs, including rewards points for purchases and potentially business insurance later down the road. And in October, the company launched a Prime membership program for businesses offering quick, free delivery – a move seen as a way to grab market share from factory equipment providers and office supply stores. Rewards points, business insurance, fast and free delivery – what more could businesses ask for?
Earlier in March, Amazon passed Alphabet to become the world’s second most valuable company. By relying on a banking partner, it appears Amazon isn’t making this credit card move as a money grab. “Many brilliant companies have recognized that you don’t need to have a banking license to succeed in the broader financial services ecosystem,” said Peter Wannemacher, senior analyst at Forrester. “Amazon doesn’t need immediate or thick revenue streams to come out of any banking effort to be successful.”
This credit card should come at no surprise given Amazon’s recent announcement of its plans to offer a checking account-type product. Plus, Amazon already offers two credit cards for consumers with JPMorgan and Synchrony Financial, cards that promise as much as 5% cash back on purchases.
Last year, Amazon reported it lent around $3 billion to more than 20,000 U.S., U.K., and Japanese small businesses who sell on Amazon. “Small businesses are in our DNA,” said Peeyush Nahar, Vice President for Amazon Marketplace. “Amazon is providing capital to small businesses to help them expand inventory and operations at a critical period of their growth. We understand that a small loan can go a long way.”
To sum it all up, Amazon is taking over the world. No, it doesn’t plan on becoming a bank, per se, but it’s clear Amazon isn’t afraid to dive into new markets and blow competitors out of the water. Small business owners looking for cost-effective solutions will find a growing number of options coming from Amazon in the near future.