As reported by AdWeek, the Facebook Community Boost program is continuing to expand to new cities across the country. When Facebook first announced the program last November, they said their team would be visiting 30 cities in 2018. Flash forward several months and Facebook has now boosted that figure to 50 cities in a recent Newsroom post.
So what is the Facebook Community Boost program? When it was first kicked off by Facebook’s VP of Small Business, Dan Levy, he referred to it as “a new program to help U.S. small businesses grow and to equip more people with the digital skills they need to compete in the new economy.”
Specifically, the program is engineered to help the more than 60% of small businesses in America that use Facebook. For entrepreneurs, it provides training on how to use technology to launch a business. For those who already own a business, it’ll show how to increase your online presence and find new customers. And for general Internet users, it’ll provide information on online safety and tips.
The Atlantic refers to Community Boost as “a kind of roving technical college.” Author Daniel Kolitz summed it up as a few days of lectures and breakout sessions, with one-on-one consultations mixed in. And, for what it’s worth, Kolitz had some concerns with the program’s substance and described it as “rudimentary.”
Unfazed by skepticism from folks such as Kolitz, Facebook has earnestly doubled down on Community Boost. In their post announcing the new city visits, Global Marketing Director Doug Frisbie pledged that Facebook would train one million business owners and workers by 2020. The goal is to give them the digital skills necessary to succeed in an increasingly digital world.
When the program first hit the road in March of this year, it visited places like Denver, Phoenix, Buffalo, Minneapolis, and Columbus. The expanded lineup includes New Orleans, Seattle, Indianapolis, Redmond, Baltimore, Charlotte, Springfield, Little Rock, and Miami.
“If we want our economies to grow and our communities to thrive, we need to keep investing in people today,” Facebook COO Sheryl Sandberg has said about the program. “People deserve the support they need to find great jobs and grow their businesses.”
For the latest information of the program and to see if your city is included on the list, go to facebook.com/communityboost.