Mar 29, 2018

CRMs Offer Solutions for Small Businesses

Customer Relationship Management software is becoming a staple of modern business. It helps companies develop stronger consumer relationships in a way that directly influences their bottom line. According to research done by Salesforce, one of the leading CRM providers, using a CRM solution can increase sales by 29%, salesforce productivity by 32%, and sales forecast accuracy by 44%.

For a long time, however, CRM software has been inaccessible to small businesses due to its ever-increasing complexity and high price points. That is, until recently, when a good deal of CRM companies took note of the market need and jumped at the opportunity.

Salesforce recently launched new sales and customer service software designed for the needs of small businesses in the form of its ‘Essentials’ apps. These apps are simplified versions of their larger products. “We’re really targeted at companies with 1 to 25 employees, that’s the sweet spot of emerging businesses that are small for now,” said Marie Rosecrans, senior vice president of small business marketing at Salesforce. The Salesforce service costs about $25/month. A very reasonable price to pay for a CRM, but actually not the cheapest around.

Hubspot, for example, offers a CRM service that’s completely free. For entrepreneurs on a budget, it’s a real godsend. The free version of the CRM connects with Gmail, G Suite, and Outlook, making it optimal for email marketing. If the service isn’t quite enough for some, additional features can be purchased.

Another CRM competing in the entrepreneurial market is Zoho. This CRM offers a great deal of functionality at a reasonable price point, making it a great option for a lot of business owners to consider. It’s a modern, clean, and intuitive service that has an easy learning curve.

All this competition in the small business CRM market is a breath of fresh air for business owners looking to modernize the way they interact with customers. A properly integrated CRM can generate ROI of $2.50-5.60 for every dollar invested in the solution.

CRMs are here to stay, and now it’s easier than ever for small business owners to utilize their ROI boosting capabilities.


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About the author

Andrew Mosteller
Andrew Mosteller
Andrew Mosteller is a freelance writer and regular contributor to Lendio News. His upbringing in an entrepreneurial family nurtured a passion for small business at a young age. Andrew's father, an equity fund manager, taught him the ins and outs of investment financing. Now, Andrew spends his time writing copy for business owners, helping them expand and advertise their unique brands. He's also studying Strategic Communications at the University of Utah. When Andrew's fingers aren't glued to the keyboard, he spends his time reading, podcasting, composing music, and bombing down the ski slopes.


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