Millennials have surpassed Baby Boomers as the nation’s largest living generation. Consequently, it’s time for small business owners to learn how to sell to this one-of-a-kind group of buyers.
Make Things Convenient
Millennials may suffer from much higher student loan debt than previous generations but that doesn’t stop them from paying for convenience. Millennials are quick to admit that if it’s enticing, easy, and inexpensive, they’ll take it. In an article published on Medium, Dijana Dimitrovska openly admits to spending cash quickly. This might not be ideal for Millennial budgets, but it’s great news for small business owners. If your business is food-centric, your can make it even more appealing to Millennials by making menu items portable and quick to prepare. If your company sells a specific good, it is paramount to make sure that your website is always up and running because many Millennials prefer the convenience of shopping online.
Embrace Social Media
Millennials are called the Internet Generation for good reason. This group is always online. If they see or hear about a new business, they look it up. If they like what they see, they’ll follow a business on Instagram, Twitter, Facebook, and more. A recent Forbes article discussing how Millennials are changing retail patterns stated, “The convenience of the mobile device is paramount to this group.” As a result, having an online social presence outside of a company website lends legitimacy and credibility to any business.
Show Your Personality
When actively promoting a business on social media, it’s important to be authentic. Millennial shoppers are not just buying a product, they’re buying the story and the personality behind the product. Forbes released an article that sums up the Millennial generation with one well written headline – Authenticity: The Way to the Millennial’s Heart. Small business owners can’t just post product shots with captions about amazing sales. They need to post pictures of themselves, their staff, their family, and behind the scenes images that paint a picture. It’s important to be funny, clever, and personable.
Millennials wield a lot of buying power. With the right tools and attention to detail, any small business can reap the rewards that come from being a Millennial hotspot.