Aug 22, 2018

Prime Day Results Are In, and Small Business Is Stoked

Prime Day this year was quite an event. Sales from this event surpassed those from Cyber Monday, Black Friday, and last years Prime Day, meaning that Amazon has yet again smashed its all time sales record. Best of all, tons of small businesses got a piece of the pie.

Amazon reported that small and medium-size businesses made over $1 billion in sales. In the wake of this massive influx in revenue, small businesses everywhere have been sharing their Prime Day stories:

  • “Prime Day is just getting started for us, but we’re already seeing 10 times our average day sales,” said Kelly Fedio of One Savvy Life.
  • “We’re having our biggest day ever! So far this Prime Day, we’ve sold 102 times more units than an average day.” said Victor Chang of Furbo.
  • “We saw more than 60% increase in sales from the best day we’ve ever had,” says David Simnick, co-founder and CEO of Soapbox, a soap and shampoo maker in Washington, D.C.

In addition to sales increases, small businesses have also reported seeing huge social media influxes. Brand-new L.A. based nutrition startup Truwomen—a company started only a month ago—went from 4,000 to 11,000 followers because of the exposure their brand received on Prime Day.

The success of these businesses on Prime Day, however, wasn’t without some hiccups. Due to the insane amounts of traffic pouring through Amazon, the site experienced quite a lot of down time. In total, the site was down for about 6 hours of the 36-hour event.

“We know there were some disappointed customers and we regret any bad experience, even for just one customer,” says the Amazon spokeswoman. “Fortunately, many Prime members were able to access our deals—that’s apparent in the numbers we’re seeing. And we have some key learnings for next year.”

While these down times may have halted customers from finishing their online shopping, the overall increase in internet traffic brought by Amazon proved to be a boon for other large retailers online. “As a result of Amazon’s holiday increasing in popularity, numerous retailers offered deals on their own sites to combat Amazon, turning mid-July into a mini holiday shopping season,” said Taylor Schreiner, director of Adobe Digital Insights.

Any small business looking for a piece of the online pie should seriously consider selling their products through Amazon. The success of this year is a sign of success to come. At this point, it looks Amazon’s Prime Day sales will just keep growing.

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About the author

Andrew Mosteller
Andrew Mosteller is a freelance writer and regular contributor to Lendio News. His upbringing in an entrepreneurial family nurtured a passion for small business at a young age. Andrew's father, an equity fund manager, taught him the ins and outs of investment financing. Now, Andrew spends his time writing copy for business owners, helping them expand and advertise their unique brands. He's also studying Strategic Communications at the University of Utah. When Andrew's fingers aren't glued to the keyboard, he spends his time reading, podcasting, composing music, and bombing down the ski slopes.

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