Retailers Face a Staffing Pinch

Finding qualified workers emerges as the number one problem for small business owners – worse than even taxes and regulations, if you can believe it. Of the business owners surveyed, 54% report having few or no qualified applicants to fill open positions. This couldn’t come at a worse time for the retail industry, which is desperately struggling to differentiate itself from cheap e-commerce.

Despite growing labor force participation, the retail industry is still reporting shortages due to a number of factors:

Although things look bleak for the industry, retail can rise from despair if it finds the incentives to hire and retain an increasingly dynamic workforce. But if retailers fail to find a solution to filling empty seats, e-commerce may finally put an end to brick and mortar retail.

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About the author

Jesse Sumrak
Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.


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