Mar 11, 2020

Lendio’s Denada Ramnishta Named to Electronic Transactions Association’s Forty Under 40


Denada Ramnishta ETA Forty Under 40

Ramnishta was selected from a highly competitive pool for ETA’s 2020 class of payments industry leaders

Lehi, Utah March 11, 2020 – The Electronic Transactions Association (ETA) selected Denada Ramnishta of Lendio for its prestigious 2020 Forty Under 40, which recognizes game-changers and young leaders in the payments technology industry. This year’s class, sponsored by Discover Global Network, includes leaders working in evolving segments of the industry to drive payments technology forward.

As SVP of Partner & Lender Strategy at Lendio, the nation’s leading marketplace for small business loans, Ramnishta applies her philosophy of a holistic, 360-degree partnership model to lender strategy and portfolio management. She also leads partner acquisition for lender services, Lendio’s software-as-a-service partnership program. Ramnishta shares the ETA’s goal of moving the world toward smart, secure and frictionless commerce, as well as powering the economy through secure, reliable and rewarding experiences for merchants.

“The digital payments ecosystem is dynamic and evolving at a rapid pace,” said Ramnishta. “I enjoy the challenge of trying to stay one step ahead to innovate and facilitate synergies across organizations. It’s an honor to be recognized by ETA for my work in the industry, and I look forward to continuing to forge partnerships that meet the demand for flexibility, convenience and collaboration in this space.”

Ramnishta joins the ranks of two other Lendio leaders to receive the prestigious Forty Under 40 honor—Lendio CEO and founder, Brock Blake, was named to the list in 2018, and Director of Business Development, Jeff Valentino, was honored in 2019. For the past 3 years, Ramnishta has been instrumental in making access to capital simpler and quicker for small business owners through her work at Lendio. The company has funded over $2 billion in capital through more than 100,000 small business loans to date.

For this award, ETA solicited nominations from across the payments industry, seeking talented payments executives under 40. The final group was selected by the previous honorees and the ETA Awards and Recognition committee based on the nominees’ impact on the payments industry and their professional character. This impressive group will be recognized at TRANSACT, April 27 – 30, 2020.

“The payments industry has experienced momentous changes over the past 30 years,” said Jodie Kelley, CEO of ETA, “and the ongoing evolution of the industry is represented by the diversity of the 2020 ETA Forty Under 40 class. Each of these honorees has made significant contributions to the industry through their entrepreneurship, leadership and innovation.”

View the full Forty Under 40 list.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $21 trillion in purchases worldwide and deploying payments innovation to merchants and consumers.

About Lendio

Lendio is a free online marketplace that leverages machine learning to help business owners find the right small business loans within minutes. With a network of over 300 lenders offering multiple loan products and over 200,000 small business loans facilitated, Lendio’s marketplace is the largest in the country and the center of small business lending. Based in the Silicon Slopes of Lehi, Utah, Lendio was recently recognized by Glassdoor as one of the Top 50 Workplaces and has been certified for four years running as a great workplace by the independent analysts at Great Place to Work®. In addition, Lendio ranks on Fortune’s Best Workplaces in Financial Services & Insurance and Inc.’s Best Workplaces. For every new marketplace loan facilitated on Lendio’s platform, Lendio Gives, an employee contribution and employer matching program, provides a microloan to a low-income entrepreneur around the world through More information about Lendio is available at Information about Lendio franchising opportunities can be found at

About the Author

Melanie King

Melanie King

As a reporter and editor, Melanie has written about everything from retail and tourism trends to economic development for regional newspapers, trade publications, and national magazines. As Lendio’s Director of Public Relations, she specializes in reporting fintech industry news and its impact on American small businesses. Melanie has a B.A. in Journalism from Brigham Young University. She is also a backpacker, runner, and mom of four.

See all articles by this author

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