Creating and maintaining a vision for your company is just as important for your businesses long-term success as marketing and selling is. Vision not only motivates you and your employees, it helps you stay focused on the goal and work together toward something. "If you want to reach a goal, you must "see the reaching" in your own mind before you actually arrive at your goal." - Zig Ziglar Researchers have proven that visualizing an outcome and the process you'll use to get there can substantially increase the likelihood of you reaching your goal. Whatever your business's goals are, visualize it constantly. Think about what your business will look like when you get there. "To the person who does not know where he wants to go there is no favorable wind." - Seneca If you don't know where you want your business to go or what you want from it then you're going to be lost, and nothing will go your way. How could it when you don't know what direction you want to go? As a business owner, part of your job description is leading your company in the right direction. Plot a course, and steer your ship, so you're not wasting time and energy being blown around the entire ocean. "Whatever you can do or dream you can, begin it. Boldness has genius, and magic and power in it. Begin it now." - Goethe Dreaming and having a vision is important. It is the first step to creating something. But being confident and working hard are the key ingredients which will help your business succeed. So make sure you are confident about where you want to take your business then just start doing it. "Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?' but 'Who do we intend to be?' - Max DePree A leader is someone who leads the business to success. But how can the leader lead, if he himself does not know where he's going? As a leader, you should always ask the right questions and in this case the right question is 'who do we intend to be?'. This means that having a vision for your business is important, once you have that, then you can formulate a plan as to what would be the best way to reach that vision. "If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise." - Robert Fritz When you dream, you should dream big. Similarly, when you envision something for your business, you don't have to limit your vision to something which seems possible. Think outside the box, be unique and try to see beyond the limits. If you are able to do that, then your business will definitely grow and your business will stay on the forefront of innovation. If you have any other quotes you liked recently, or would like to see some of my favorite ones as I find them, you can reach me on twitter here or leave a comment below. Sign up for our newsletter in the sidebar to get more business advice in your inbox. Lendio is the free and simple way to find all of your loan options, with the best rate. We pride ourselves in making small business loans simple.