Nov 09, 2011

5 Psychology Strategies That Will Build Your Client Base

Note: This is a guest post by Larina Kase, Psy.D., the New York Times bestselling author of “The Confident Speaker” and the new book, “Clients, Clients, and More Clients,” which covers how to create an endless stream of new business with the power of psychology. We’re honored to have her on the Lendio blog:

5 Psychology Strategies That Will Build Your Client BaseThe success of a business rests on its ability to attract and retain clients, and the most important factor in attracting and retaining clients is connecting with clients.

When you connect with a new client or customer on an emotional level they will feel comfortable to hire you, buy from you, and refer to you. Here are five ways to use psychology to connect with clients and build your client base:

Related Content: Listen to Larina Kase on the Lendio Podcast

Using simple psychology principles such as these helps you build the relationships that build your business.

About the author

5 Psychology Strategies That Will Build Your Client Base

Larina Kase Psy.D., New York Times Bestselling Author

Larina Kase, Psy.D. is a business psychologist and New York Times bestselling author. Her latest book “Clients, Clients and More Clients: Create an Endless Stream of New Business with the Power of Psychology” is available where books are sold, including .

Learn more about Dr. Kase at

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About the author


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