The Laws of Subtraction—Business Fuel Podcast #14

The Laws of Subtraction—Business Fuel Podcast #14Listen to Matthew May’s interview

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I’ve always been a big fan of simple solutions for complex problems. In fact, I believe that most of the time the simplest solution is usually the best solution. However it seems like there are so many distractions and a desire to make things more complex. May describes some easy-to-understand approaches that will help you simplify your approach to the market to strengthen your brand and create a stronger competitive position in the market.One of the biggest take aways for me is the idea of productively doing “nothing.” Since talking with Matthew, I’ve been experimenting with this and I’m convinced this idea has made me more productive. Listen to this podcast if you want to help you people be more creative and differentiate your brand.

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About the author

Ty Kiisel
Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.


  1. Very interesting, especially the reminder to restrain yourself from adding things as your business grows.

    I spent a couple years in Asia as well, and adopting their culture of simplification and “doing nothing” would probably cure a lot of ills we experience here.

    Thanks Ty!

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