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Marketing veteran Debra Kaye describes how creative ideas become innovation—and defines the difference between creativity and innovation. Debra describes how weaving together connections and creative ideas spark profitable innovation for small businesses. Having spent her career creating innovative approaches for some of the world’s biggest brands, Debra turns her hand to helping small businesses with her book Red Thread Thinking, and shares some of those concepts with us on our podcast.
You’ll also want to join us on Friday for our live Twitter chat with Debra at Noon Central Time on #businessfuel.