Jun 25, 2012

The Transformative CEO – 5 Ways to Transform Your Company – Entrepreneur Addiction #42

Click Play Below to Listen to Robert Reiss, “The Transformative CEO”

Click here to download the mp3
Click here to subscribe on iTunes.
Click here for the RSS feed (non iTunes)
Click here for the show archive

During this week’s podcast, we had the privilege of talking with Robert Reiss, author of “The Transformative CEO”. Robert has interviewed over 250 of the world’s top CEOs. His new book shares the techniques top CEOs use to transform companies, reinvent industries, and reboot societies. This is a must read, must own book for every CEO or business owner.

the transformative ceo book review5 Ways to Transform Your Company

We asked Robert, “After talking with so many CEOs, do you see trends in ideas or techniques they use to become successful?” Robert said, “Of course, would you like me to share those with you?”

Robert than explained 5 ways top CEOs transform their companies.

1. Have a higher purpose: The top CEOs focus on the higher purpose of why they are in business and it’s not just about making money. Then the top CEOS make sure every person in the company understands the higher purpose.

2. Embrace challenges/obstacles: Top CEOs embrace every challenge/obstacle as an opportunity. They know that every obstacle will help their company grow and become strong.

3. Focus on the culture: Before they focus on the customer, the top CEOs focus on the culture. If the culture is strong than employees are happy, creative, and innovative. Happy employees mean happy customers.

4. Learn from other industries: Many times other industries have already solved challenges you may be facing. Top CEOs spend time learning from other industries.

5. Make the best product: Make a product or service people tell friends about. Don’t cut corners. Build the best product and experience. It will save you tons of money in the long run.

The rest of the interview with Robert Reiss was inspiring. After reading “The Transformative CEO”, I highly recommend it. It is like sitting down face to face with the top CEOs. The knowledge and insights are priceless.

Robert Reiss hosts a nationally syndicated weekly radio show called The CEO Radio Show. You can listen to Robert’s latest CEO interview here. The book is also co-authored by Jeffery J. Fox. You can also buy the book here on Amazon.

It takes a little cash to change the world.

So what are you waiting for?

About the author

Burke Alder
Burke is passionate about strengthening America through small business and entrepreneurial growth. He has spent over 20 years in the pursuit of learning, developing, and executing principles and strategies that drive high-performance and explosive business growth. Burke writes about business financing, leadership, marketing, teamwork, and productivity. You can follow Burke on twitter here.


  1. Robert has one of the coolest jobs in the world. The stories he has talking to the CEOs of small and large companies is inspirational and full of real world insight.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get more business tips

Get the latest in business straight to your email.

Get your small business loan today.

Applying is free and it won't impact your credit
Already have an account?  
Sign in
Phone Icon

Give us a call
(855) 853-6346

Monday - Friday | 9am - 9pm Eastern Time