Jun 25, 2013

The Voodoo of PR—Business Fuel Podcast #38


Business-Fuel-Podcast-BlogListen to our interview with Jeremy Kartchner

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If you’ve always considered PR or Public Relations the dark arts, you’re not alone.

What is PR and when is the right time for a small business to start PR efforts? Jeremy shares his ideas about the best way to execute a well orchestrated PR effort as well as when is it time to hire a PR firm. Managing your relationships with the media is a great way to expose a greater audience to your brand, but it’s not something that you should approach casually.

As newsrooms are shrinking and there are fewer professional media in the market today, there are great opportunities for savvy small businesses who can provide relevant content that addresses news or best practices to others in your industry—including customers or potential customers.

You’ll also want to join us on Friday at Noon Central to join a live chat with Jeremy on Twitter. Check it out at #businessfuel.

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About the author

Ty Kiisel
Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.


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