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For the last few years I’ve been an active participant in social media. My experience previously had always been with more traditional marketing vehicles like direct marketing or direct mail—I could track success with offer codes, dedicated phone numbers, or even bar codes. Social media is very much a horse of a different color.
Over the years I’ve discovered three keys to success. I don’t think it matters what type of business you’re in, if you choose to use social networks as a platform, these suggestions will help:
There’s not shortcut to success. The better your content, the more you are willing to share your expertise and some of yourself, and the more consistent you are, the more successful you’ll be. I’m convinced that social media is fast becoming a critical part of how you establish your brand, create a thought-leadership position within your market, and build lasting relationships with your customers regardless of whether you are a local restaurant, the plant nursery, or the CEO of a hot new tech startup.
Let me know if you’d like to learn more about social media. In the mean time, follow me on Twitter at @tykiisel. You should also follow Lendio at @lendio too.
Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business best practices, tips and advice accessible by weaving personal experiences, historical references and other anecdotes into relevant discussions about leading people, managing a business and what it takes to be successful. Ty also shares his passion for small business every week on Forbes.com.
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Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.
Small Business Tools
7 min read • Aug 12, 2022