The Small Business Guide to Winning Top Talent in 2019

Jun 4, 2019

The Small Business Guide to Winning Top Talent in 2019

In recent years, studies like this, this, and this suggest recruiting and retention is consistently among the top (if not the top) challenges small business owners face. With the US unemployment rate at a 49-year low, it’s only going to get harder for small businesses to find, employ, and maintain top talent.

To win the recruiting war in 2019, entrepreneurs need to get strategic with their talent hunt. This guide is here to walk you step-by-step through the recruitment battle: from discovery to application to competition to retention, you’ll learn everything you need to know to build an invincible workforce.

At a basic level, here’s what the strategy will look like:

  1. Use prevailing recruitment channels to find qualified candidates
  2. Attract and enchant with a complete company profile
  3. Get creative with your benefits and compensation

Ready to make recruitment issues a thing of the past? Let’s get started!

About the Author


Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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