

Jewelry brand Zaana Jewelry uses Lendio to finance the opening of their first storefront—without touching operating cash.
"Working with Lendio has been phenomenal. They helped us grow and expand, and it was friendly, really transparent, really easy to understand."
Reason for a loan
Location
Employees
1-10
Meet Anna Richey and Zach Fackrell, the founders of Zaana Jewelry, a husband-and-wife team who launched their business the same month they found out they were expecting twins. What started in a condo bedroom quickly outgrew its walls, went viral, and turned into a full-scale retail operation. Watch their story and find out how Lendio helped them take the leap from basement to brick-and-mortar.
Zaana Jewelry's Story
Zaana Jewelry was built on a simple idea: jewelry is an expression of who you are. Every piece is designed to be the finishing touch — what Anna describes as "the cherry on top of your outfit." From day one, the brand was a true family operation. She handles the design and creative vision. He handles the strategy and site. Together, they turned a bedroom side hustle into a nationally recognized jewelry brand.
They launched entirely online, shipping orders from a condo while navigating a pregnancy. As the business grew, so did their ambitions. A viral video with 1.5 million views in the first 24 hours made clear that demand was real, and that a basement wasn't built to handle it.
The couple knew in-person shopping would be a major draw for their customers. But opening a retail storefront meant one thing: they needed capital, without disrupting the cash flow that kept operations running.
That's where Lendio came in. Rather than dipping into their reserves, Anna and Zach leveraged financing through Lendio to cover the costs of their new location while continuing to run payroll and fulfill inventory orders. The result was a business that didn't just survive the leap — it accelerated through it.
"Lendio and funding has really helped with the foundational side of Zaana," said Anna, "and helped me focus on what's so important and what I'm best at."
The new storefront represents more than a business milestone. It's a place designed for community. Customers can come in, be with friends, feel at home, and feel confident. And for the founders' twins, now growing up watching their parents build something from nothing, it's proof that anything is possible.
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*Qualification criteria, rates, and other funding terms will vary depending on the type and location of your business, and upon other factors. This is not a guarantee of funding, and it should not be relied upon as an accurate assessment of the availability or terms of the represented funding products.


