Oct 18, 2020

Business Baby Showers: It’s Time to Celebrate Entrepreneurship

Do you ever ask yourself why we celebrate some milestones with a party while we ignore others? It is de rigueur to celebrate a wedding or a pregnancy with a bridal shower or baby shower, but historically the same love hasn’t been given to accomplishments like earning a Ph.D. or starting a new small business.

Enter: Twitter. Yes, the internet-destination for doom scrolling can also be a bastion of great ideas. While the idea has circulated on the ether of the internet for a minute, talk of business showers appears to have recently picked up steam on the platform. User @tSSproject1 tweeted her idea for celebrating new businesses, similar to celebrating the anticipated arrival of a new baby.

 

Another user agreed and shared her plans to throw her business a shower.

 

How to Throw a Business Shower

Business showers are a novel idea, so there isn’t prescribed etiquette to determine how and when to throw a business shower. But since we’ve been to more baby/bridal showers than we’d care to remember, we’re confident we can use that blueprint to create a better, badder shower to celebrate a friend or family member’s newly-minted boss status. 

We know that showers usually involve people, gifts, shows of support, and silly games. Recipients usually register for the gifts because in this case, it’s the utility, not the thought that counts. So how can we make that work for a business shower?

  1. Make your guest list: it’s time to invite everyone who wants to shower your business with love and support. Yes, while we believe that should be everyone you know, we recommend limiting invites to your most ardent cheerleaders. That aunt who only cares about whether or not you’re getting married soon is not going to bring the energy you deserve. And neither you nor your business needs that right now. 
  2. Send invites: Don’t forget to make Emily Post proud by sending a lovely invitation. You can do a digital invite through Paperless Post or Evite or opt for a paper version. Ask people to RSVP because a.) it’s polite and b.) you’re practicing those Call-to-Action skills that will be very important when running a business. 
  3. Choose the venue: If your business has a physical location, that’s the obvious choice. Allowing your friends and family to see your business space is the entrepreneurial equivalent of “feeling the baby kick.” You can also hold the shower at a restaurant or rope one of your friends/family members into hosting it for you. And because we’re in a pandemic, there’s also the option of throwing yourself a virtual shower. 
  4. Register: Think of the supplies and tools that you need to lay a strong foundation for your business. Yes, a stapler may be on the list, but you can also ask for gifts like a few months of paid bookkeeping software, a small working capital fund, or shipping supplies. 
  5. Enjoy the shower: You’ve worked hard for this. Let yourself relish in the support.
  6. Send thank-you notes: We would be remiss in invoking the ghost of Emily Post if we did not also remind you to send a thank-you note for all the gifts you receive. 

What to Buy for a Business Shower

Okay, so what kind of gifts does one buy (or register) for a business shower? Shower gifts should be useful, thoughtful, and cute (if at all possible—sometimes it is not.). As with other showers, it’s best to get a gift receipt so the recipient can return or exchange the item if they need to. 

Business Shower Activities

No, we’re not going to suggest you smell diapers filled with melted candy bars. This is professional. Celebrate a new business venture by embracing the excitement of friends and family to do something to support the business. 

Don’ts for a Business Shower

While it may be tempting to go hog wild, please stop borrowing from baby-party traditions, and please leave “gender reveal parties” alone. Yes, an “industry reveal” party for a friend’s new business does sound very fun, but gender reveal pyrotechnics have already started enough fires. We don’t need more. 

What do you think? Will you be embracing business showers? Are there any business shower gifts that we missed? Let us know in the comments.

About the author

Mary Kate Miller
Mary Kate Miller
Mary Kate Miller is a writer based in Chicago, IL. She specializes in covering finance (personal and business), investing, and real estate. Her mission in life is to give readers the confidence and the knowledge needed to grow their wealth by making financial topics more accessible. When she's not writing about topics like business loans, you can find her playing armchair financial advisor to the Real Housewives.

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