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9. 20 SEO Tools Your Small Business Needs 

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Small Business Marketing

20 SEO Tools Your Small Business Needs 

Jul 07, 2023 • 10+ min read
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      In today’s digital landscape, search engine optimization (SEO) plays a crucial role in driving organic traffic and improving online visibility for small businesses. However, navigating the complex world of SEO can be overwhelming, especially for entrepreneurs with limited resources. 

      Thankfully, a wide range of powerful online SEO tools exists to simplify the process and empower small business owners to optimize their websites effectively. If you don’t know a lot about SEO and would like to understand it better, check out this great article

      In this comprehensive guide, we will highlight 20 essential SEO tools that are well-suited for small businesses. Each tool will be accompanied by a description of its features, capabilities, and an explanation of why it stands out as one of the best in its category. Whether you’re looking to conduct keyword research, track rankings, or analyze backlinks, this list will provide you with the necessary tools to enhance your online presence and drive organic growth. If you are looking for a more specific guide on local SEO, you can find great information about it here

      Let’s explore the world of SEO tools and equip you with the resources you need to take your small business to the next level.

      Google PageSpeed Insights

      Google PageSpeed Insights is a tool that helps website owners analyze the performance and speed of their web pages. It provides a comprehensive analysis of both mobile and desktop versions of a webpage, highlighting areas that need improvement. 

      The tool evaluates various performance metrics, such as page load time, render-blocking resources, and image optimization, and provides suggestions on how to optimize the website for faster loading times. It is considered one of the best tools because it is developed by search engine giant Google and provides valuable insights that can directly impact a website’s user experience and search engine rankings.

      Whitespark’s Google Review Link Generator is a unique tool that automates the process of generating Google review links. It saves time by eliminating manual efforts, ensuring accuracy in directing customers to the correct business listing. 

      With customization options, businesses can tailor their review links and maximize engagement. By simplifying the review generation process, businesses can effortlessly gather authentic reviews, strengthen their online reputation, improve local search visibility, and attract potential customers. This tool is an invaluable asset for optimizing review efforts, boosting online presence, staying ahead in the competitive digital landscape, and ultimately driving business growth.

      Ahrefs Webmaster Tools

      Ahrefs Webmaster Tools is a powerful and comprehensive SEO tool set that assists website owners and SEO professionals in monitoring and enhancing their website’s performance. It provides features such as site audits, backlink analysis, keyword analysis, and rank tracking. 

      With its extensive backlink database, accurate keyword data, and user-friendly interface, Ahrefs Webmaster Tools is widely recognized as one of the top SEO tools in the industry. It offers valuable insights and data to help users make informed decisions, improve their website’s visibility, and drive organic traffic.

      Ahrefs’ Keyword Generator

      Ahrefs’ Keyword Generator is a powerful tool that assists users in generating relevant and high-performing keyword ideas for their SEO and content strategies. It uses a vast database to suggest keyword variations, search volume, keyword difficulty, and related terms. 

      The tool is highly regarded because it helps users identify valuable keywords with high search volume and low competition, enabling them to optimize their content and drive organic traffic. Its comprehensive keyword insights and intuitive interface make it an essential tool for keyword research.

      Ahrefs’ SEO Toolbar

      Ahrefs’ SEO Toolbar is a browser extension that provides instant SEO metrics for any webpage visited by users. It displays valuable information like domain rating, URL rating, backlink data, organic search traffic, and social media shares. This toolbar is considered one of the best because it allows users to quickly analyze the SEO performance of any webpage without leaving their browser. With a simple click, users can gain valuable insights and make data-driven decisions to improve their own website’s performance or analyze their competitors.

      Ahrefs’ Backlink Checker is a widely used tool for analyzing backlinks to a website. It provides comprehensive information on referring domains, anchor text, link types, and more. With its extensive backlink database, the tool helps users evaluate their backlink profile, identify toxic or spammy links, and find opportunities for acquiring high-quality backlinks. Its accuracy and usability make it one of the best backlink analysis tools in the market, enabling users to improve their website’s authority, search engine rankings, and organic traffic.

      Ahrefs’ SERP Checker

      Ahrefs’ SERP Checker allows users to analyze the search engine results pages (SERPs) for specific keywords and locations. It provides valuable data on organic search rankings, search volume, traffic potential, and competitor analysis. This tool is highly recommended because it helps users understand their keyword rankings, assess their competition, and make informed SEO decisions. By analyzing SERPs, users can optimize their content, track their performance, and adjust their strategies to improve their website’s visibility and organic search traffic.

      Ahrefs Website Authority Checker

      Ahrefs Website Authority Checker is a powerful website SEO tool that allows users to assess the authority and strength of a website’s backlink profile. By utilizing metrics like Domain Rating (DR) and URL Rating (UR), this tool provides valuable insights into the quality and quantity of backlinks pointing to a website. With the Ahrefs Website Authority Checker, website owners and SEO professionals can make informed decisions about their link building strategies and identify opportunities to improve their website’s authority. 

      The tool also offers the ability to track the impact of link building efforts over time, helping users to evaluate the effectiveness of their SEO campaigns and make necessary adjustments. With its comprehensive evaluation of backlink profiles and advanced tracking features, the Ahrefs Website Authority Checker is a must-have for anyone looking to optimize their website’s authority and improve search engine rankings.

      Google Keyword Planner

      Google Keyword Planner is a free keyword research tool provided by Google Ads. It suggests relevant keywords, provides search volume data, competition levels, and historical metrics. It leverages data directly from Google’s search engine, ensuring accuracy and relevance. Users can discover new keywords, assess their potential, and optimize their content for improved search engine visibility. It is widely used by advertisers, SEO professionals, and website owners to enhance their organic search strategy and attract targeted organic traffic.

      Google Trends is a tool that allows users to explore and analyze the popularity of specific search terms over time and across different regions. It provides valuable insights into search trends, related topics, and related queries. Users can compare the popularity of multiple search terms, identify rising trends, and discover seasonal patterns. 

      By understanding the interests and preferences of their target audience, users can optimize their content strategy, tailor their marketing campaigns, and stay ahead of the curve in their respective industries. Google Trends is highly regarded because it offers real-time data and intuitive visualizations, enabling users to make data-driven decisions and leverage the power of current search trends.

      Google Search Console

      Google Search Console is a free web service provided by Google that helps website owners monitor, maintain, and troubleshoot their website’s presence in the Google search results. It provides valuable data on search visibility, indexing status, crawl errors, and more. With Search Console, users can monitor their website’s performance in organic search, identify indexing issues, and optimize their website for better search engine visibility. 

      The tool also offers insights into search queries that drive traffic to the website, allowing users to refine their SEO strategies and improve their content relevance. Google Search Console is highly regarded because it is an official tool from Google, providing direct access to valuable search data and allowing users to align their website with Google’s best practices.

      Google Alerts

      Google Alerts is a free tool provided by Google that allows you to monitor specific keywords or topics. By setting up alerts, you can receive email notifications whenever new web pages, news articles, or other content is published related to your chosen keywords. 

      Google Alerts helps you stay updated on industry trends, monitor brand mentions, track competitor activities, and identify opportunities for engagement and content creation. With its customizable options, you can choose the frequency and sources of alerts to ensure you stay informed about the topics that matter to your business. By leveraging the power of Google Alerts, you can proactively monitor your online presence, identify emerging opportunities, and stay ahead of your competition in the dynamic world of SEO.

      Google Analytics

      Google Analytics is a widely used web analytics tool that provides detailed insights into website performance and user behavior. It tracks website traffic, visitor demographics, acquisition channels, conversion rates, and much more. With its robust reporting capabilities, customizable dashboards, and integration options, Google Analytics is considered one of the best tools for understanding website performance, optimizing marketing strategies, and making data-driven decisions.

      Screaming Frog SEO Log File Analyzer

      Screaming Frog SEO Log File Analyzer is a tool that allows users to analyze log files from web servers. Log files contain valuable data about how search engine bots crawl and interact with a website. By analyzing log files, SEO professionals can gain insights into crawl frequency, response codes, URLs visited, and more. 

      This information helps identify crawling issues, such as pages that are not being crawled or URLs returning errors. SEO log file analysis also aids in optimizing website architecture, identifying duplicate content, and improving search engine visibility. The Screaming Frog SEO Log File Analyzer is highly regarded for its ability to uncover valuable technical SEO insights that can positively impact website performance and enhance the user experience.

      Moz Pro

      Moz Pro is an all-in-one SEO toolset that offers a range of features to assist with website optimization. It provides functionalities such as keyword research, rank tracking, site audits, backlink analysis, and more. Moz Pro’s key strength lies in its comprehensive link index, which helps users identify and evaluate backlink opportunities. 

      By analyzing backlink profiles, users can discover authoritative websites for potential collaborations, or identify and disavow toxic links that may harm their website’s rankings. Moz Pro’s intuitive interface, actionable insights, and robust reporting make it a must-have for SEO professionals as a reliable tool for improving search engine rankings, increasing organic traffic, and enhancing overall website visibility.


      SpyFu is a competitive research tool that provides valuable insights into your competitors’ SEO and PPC strategies. With SpyFu, you can uncover your competitors’ organic and paid keywords, ad campaigns, backlinks, and more. This tool helps you gain a competitive edge by understanding what works in your industry and identifying opportunities to improve your own SEO efforts. 

      By analyzing your competitors’ keyword rankings and ad performance, you can fine-tune your SEO strategy and optimize your campaigns for maximum visibility and conversions. SpyFu’s extensive database of historical data and comprehensive competitor analysis reports empower you to make data-driven decisions and stay ahead in the ever-evolving SEO landscape.

      Answer the Public

      Answer the Public is a keyword research tool with a unique twist. It goes beyond providing a simple list of keywords by revealing the questions and phrases that people are searching for online. This deep understanding of user intent helps you create content that directly addresses their needs and interests. 

      By leveraging the power of long-tail keywords and focusing on answering specific queries, you can attract highly targeted traffic to your website. Answer the Public provides a visual representation of search queries in a user-friendly format, making it easy to generate content ideas and optimize your website for relevant keywords. With its vast database of real search queries, this tool enables you to unlock valuable insights into user behavior and shape your content strategy accordingly. is an email finder and verifier tool that is invaluable for outreach and link building purposes. With, you can find email addresses associated with a specific domain or company, allowing you to connect with potential collaborators, influencers, or website owners for guest-posting and link-building opportunities. Building high-quality backlinks is crucial for improving your search engine rankings, and simplifies the process of finding and verifying email addresses to facilitate successful outreach campaigns. 

      By ensuring the accuracy of your outreach contact information, you can enhance your chances of establishing meaningful connections and securing valuable backlinks from authoritative sources.


      ChatGPT is an AI-powered language model that can assist with various SEO-related tasks. With its advanced natural language processing capabilities, ChatGPT can provide guidance on SEO best practices, help with content generation, answer questions about SEO concepts, and offer insights into search engine algorithms. 

      Whether you need assistance in optimizing your website’s on-page elements, developing a comprehensive keyword strategy, or understanding the latest SEO trends, ChatGPT can serve as a valuable resource. Its ability to analyze and interpret vast amounts of SEO-related information allows you to access guidance and make informed decisions to improve your website’s search visibility and overall performance.


      Semrush is a popular and comprehensive SEO tool that offers a wide range of features for keyword research, competitor analysis, rank tracking, site auditing, and more. It provides users with valuable insights into organic search rankings, traffic sources, backlink profiles, and advertising campaigns. Semrush’s competitive seo analysis capabilities are particularly noteworthy, allowing users to benchmark their performance against competitors, identify gaps in their strategies, and uncover opportunities for improvement. 

      With its extensive data, user-friendly interface, and comprehensive tool set, Semrush is widely recognized as one of the best SEO tools in the market, empowering users to make informed decisions, optimize their website’s performance, and achieve their digital marketing goals.


      As a small business owner, using the right SEO management platforms is crucial for staying competitive in the online marketplace. The 20 SEO tools we have covered in this comprehensive guide offer a diverse range of features and functionalities to help you optimize your website and boost your search engine rankings. From keyword research and on-page optimization to backlink analysis and performance tracking, these tools provide valuable insights and actionable data to guide your SEO strategy. 

      By leveraging the power of these tools, you can effectively identify opportunities, address issues, and make informed decisions to drive organic traffic and grow your business.

      Remember, SEO is an ongoing process, and these tools will serve as invaluable companions on your journey to online success. Embrace the power of SEO tools, take advantage of their capabilities, and watch as your small business thrives in the digital landscape!

      About the author
      Samuel Miranda

      Samuel Miranda is digital marketer with experience in PPC, email marketing, social media and content creation.

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