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Home Running A Business 3 Reasons You Should Be Using Snapchat to Market Your Small Business
If you’re not using Snapchat to market your small business, you may be missing out on a huge local marketing opportunity.
Snap Inc. recently unveiled a new feature that allows users to create groups with their own stories. Now you can post content about your business, add specific people to a group and allow other users from a specific geographic area to add to the group story.
Snap also launched a new self-serve ad manager for video ads to give small businesses another option for advertising outside of Facebook and Google. The company will launch its Snapchat Mobile Dashboard so you can manage ad campaigns and monitor performance metrics from your phone. The free ad tools will be rolled out in June and will eliminate the current fees for buying ads through third-party tools.
The announcement comes after social media giants Facebook, Instagram and Pinterest each unveiled new advertising tools and platforms targeted for small businesses. Social media can be a powerful tool for your small businesses to share events, promote services and connect with existing and potential customers; however, a recent survey shows that most small businesses are missing the mark when it comes to social media marketing. More specifically, they’re not reaching tech-savvy millennials or teen audiences—both groups that wield tremendous purchasing power.
Here’s why you should be using Snapchat to market your small business:
When it comes to tapping into local markets, targeting the most relevant customers and engaging more followers, Snapchat and its new features may be just what your small business needs to get noticed.
As a reporter and editor, Melanie has written about everything from retail and tourism trends to economic development for regional newspapers, trade publications, and national magazines. As Lendio’s Director of Public Relations, she specializes in reporting fintech industry news and its impact on American small businesses. Melanie has a B.A. in Journalism from Brigham Young University. She is also a backpacker, runner, and mom of four.
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