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Home Blog Social Media Marketing: Tips for Reaching B2B Customers
Should B2B (business-to-business) companies market on social media? While it’s true that many B2B products don’t have mass appeal and may have a smaller customer base than their direct-to-consumer counterparts, B2B brands can still use social media marketing to reach customers and prospects.
Social media marketing is essential for B2C and B2B organizations alike, whether you want to learn more about an audience, keep your marketing costs in check, or simply develop an honest dialogue with your potential customers. Because many B2B companies have niche audiences, social media, including Facebook, Instagram, YouTube, or even Tik Tok, can be used to build strong, collaborative relationships and to position products. In other words, B2Bs that use social media can get the right message to a precise audience in a timely manner.
Specifically, social media marketing can assist with the following:
Social media marketing is more than simply sharing an occasional thought or photo. If you’ve never done it before, here are some guidelines to consider.
Still not sure which social media sites will work best for your business? Begin with one of the following, where you’re most likely to find your competition and other B2B companies:
LinkedIn is a great networking site for B2B marketers since it boasts the largest professional network in the world, with more than 774 million members in 200 countries.
On LinkedIn, you can connect with decision-makers, educate prospective customers, and build your professional network. You can also generate leads by showing your expertise, participating in conversations, and joining industry-specific LinkedIn groups.
If you’re new to LinkedIn, start by creating a personal profile and a business profile—then reach out to people you know and ask them to join your network. After you’ve done that, expand your reach by connecting with the decision-makers of prospective companies.
Twitter is an effective platform for B2B marketers to communicate with their target audience. Although the platform turned 15 in March 2021, it’s still growing with roughly 199 million daily active users.
How can B2B marketers use Twitter to their advantage? Twitter gives you direct access to your prospective customers. You can engage in conversations, interact with potential buyers, and follow people in your target market.
You can also use Twitter to uncover the specific needs and pain points of your audience. By searching for industry-specific hashtags, you can engage in conversations with others and demonstrate your experience. You’ll also gain insights into how your target audience thinks and uncover what they want. As you continue to follow this strategy, you’ll build a loyal following of people who will like and trust your brand.
More and more B2B marketers recognize the power of video marketing, which makes YouTube a good platform for new marketing strategies. With more than 2 billion monthly users, YouTube may be the perfect place for sharing insightful behind-the-scenes videos that give an inside look at your company’s processes or explainer videos that demonstrate the value of your products.
Other benefits B2B marketers can experience from YouTube include:
The key to YouTube success: posting content on a consistent basis. Remember, however, you’ll need video to use this channel. If photos are more your thing, consider Instagram instead.
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