Running A Business

The 6 Best Podcasts for Small Business Owners in 2024

Apr 01, 2024 • 7 min read
Woman listening to podcast while working
Table of Contents

      As a small business owner, you’re always on the go, tackling your ever-growing to-do list. However, you know it’s important to keep learning and staying on top of the latest trends, tactics, and technology. While it’d be nice to set aside a few hours each week for self-improvement, there’s just not enough time for it.

      And that’s why podcasts are the perfect go-to resource for busy small business owners.

      Podcasts empower you to listen and learn while you’re commuting, breaking a sweat, taking a lunch break, or completing mindless admin work. Whether you’re looking for tutorials, in-depth interviews with experts, or inspirational conversations, there’s a podcast out there for every time, place, and purpose.

      To help you find what you’re looking for, we compiled a list of the 6 best podcasts for aspiring and established small business owners. Below, you’ll discover the latest and greatest podcasts series that’ll fill your busy mind with know-how, brand-new ideas, inspiration, and motivation.

      1. Smart Passive Income

      Pat Flynn is the Smart Passive Income‘s (SPI) host, and he brings some of the brightest minds in business on to the podcast to explore strategies, tips, and advice. Whether you’re interested in selling on Amazon, publishing your own book, or turning Pinterest into your business’s marketing machine, the SPI podcast has an episode (and likely more) for you.

      With hundreds of existing episodes and more coming each week, you’ll never run out of valuable, easy-to-listen-to content that’ll fuel your entrepreneurial spirit. If you don’t walk away with actionable tips to improve your business, you’ll at least finish each episode with a refound conviction to try harder, do better, and drive results.

      2. Social Media Marketing Podcast

      Social Media Examiner has been in the podcast game for close to a decade now, and that’s the kind of experience and quality you can expect on their long-running Social Media Marketing Podcast. This show explores the success stories of today’s social media marketing pros with concise 45-minute podcast episodes.

      Each episode is jam-packed with practical advice to improve your business’s social media marketing. Need help launching a new Twitter campaign or boosting your social customer support? Or are you interested in creating visually compelling designs without spending a fortune on a designer? If so, the Social Media Marketing Podcast is going to have the content you’re looking for.

      Plus, check out Social Media Examiner’s second podcast, the Social Media Marketing Talk Show. This weekly live broadcast explores the latest breaking news in the world of social media with expert commentary, demos, and insights. If you feel like you can’t keep up with the ever-changing world of social media, this podcast will be your new best friend.

      3. Entrepreneurs on Fire

      John Lee Dumas is the friendly voice and mastermind behind the Entrepreneurs on Fire podcast. This series interviews business pros like Seth Godin, Gary Vaynerchuk, and Tim Ferriss to discover inspiration and strategies that’ll “fire up” your small business journey.

      From psychologic selling strategies to digital marketing secrets, this podcast explores it all. If you’re considering launching your own business podcast, you’ll find several episodes and resources that’ll guide you on your way to success. And after listening to an episode of Entrepreneurs on Fire, it’s hard not to want to start your own podcast.

      4. The Copyblogger Podcast

      Whether you run a digital marketing agency, fast-food joint, or a stereotypical run-of-the-mill paper sales company, words drive business. The Copyblogger Podcast deep dives into all the modern digital marketing channels and how to optimize your copywriting to drive maximum results.

      Looking for how to respectfully and appropriately communicate with customers during a global pandemic? Want to know how to please the Google bots without coming off as robotic to your human readers? Learn all this and much more on The Copyblogger Podcast.

      5. The Tim Ferriss Show

      If you’re tired of hearing from digital marketing gurus and want to find inspiration and tactics from the celebrity successes you know and love, take a listen to The Tim Ferriss Show. Tim invites guests like LeBron James, Arnold Schwarzenegger, and Hugh Jackman to explore their stories, tools, and tactics.

      While many of these guest’s stories won’t resonate with yours, you’ll still discover powerful tips and tricks to drive success in whatever you do. From Kevin Hart’s secrets on positivity to Jane Goodall’s life lessons, you’re bound to be entertained and walk away with practical small-business-changing guidance.

      6. Defining Moments

      We’d be remiss if we didn’t include our very own Lendio podcast, Defining Moments. This one-of-a-kind business podcast interviews real people who struggle, persevere, prioritize, and pivot on their personal paths to small business ownership. 

      While it’s fun to hear from accomplished leaders about their once-in-a-lifetime business journeys, it’s refreshing to take a step back to hear from everyday business owners (like yourself) who dream, trip, recover, and succeed. These defining moments are raw, real, and powerful—and they’re precisely what you’ll discover on the Defining Moments podcast. 

      Listen, learn, grow.

      Podcasts fit perfectly with the busy lives of small business owners. They entertain, educate, and enlighten in a convenient, portable way that’s downright simple.

      Honestly, you can’t go wrong when you convert some of your valuable minutes into podcast-listening time. Even if you don’t walk away with practical advice to improve your business, you’ll learn the intimate stories of the famous and ordinary people like you who have decided to give business ownership a go.

      Find a podcast, download an episode or two, and discover the magic that happens when you take the backseat to a cozy conversation between a dedicated host and an insightful guest. Fortunately, podcast addiction won’t ruin your life or business—it’ll just help you fill the quiet moments of your day with inspiration and motivation.

      About the author
      Jesse Sumrak

      Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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