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New Lendio Survey: Small Business Retailers Positive about Holiday Season Prospects

Dec 08, 2016 • 3 min read
Holiday Shopping
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      SOUTH JORDAN, UT – Dec. 8, 2016 – Following major retailers’ record-breaking online sales for Black Friday and Cyber Monday, Lendio, the nation’s leading marketplace for small business loans, today announced the results of a new survey showing that small business retailers also have a positive outlook about this holiday season. The survey, which looked at retailers with under 100 employees, found that 87 percent of small businesses are confident in their preparations for the holiday season and 81 percent are confident this season will be a success for their business. Among businesses that feel unprepared going into the holiday season, the largest group (30 percent) cited lack of capital as the reason.

      “Small businesses are key drivers of our economy, so it’s crucial that they have the tools they need to succeed, including access to options for business-sustaining capital,” said Brock Blake, founder and CEO of Lendio. “It’s a positive sign for the economy that so many businesses are confident going into the holiday season, the biggest time of year for retailers.”

      Other key findings from the survey include:

      • Just 27 percent of small business retailers said they didn’t expect to need additional financing for the holiday season (another 37 percent are in “wait and see” mode). For small businesses needing capital, 81 percent said they would only need $50,000 or less, with building inventory (56 percent) and boosting advertising (28 percent) being the most common needs for additional financing.
      • For companies seeking additional capital, 44 percent of small business retailers cited credit lines as the top source they would consider, followed by SBA loans from local banks or credit unions, friends and family, personal credit cards, SBA loans from a national bank, online loan marketplaces and home equity loans.
      • If the need for capital should arise, 87 percent are confident they will be able to pay the loan back on time.

      “The holiday rush can be a stressful time for small business retailers, whether it’s staffing issues, lack of capital, inventory, opening another location, boosting advertising or insufficient personal time,” Blake said. “It’s inspiring that so many business owners are confident in their ability to repay financing. This time of year especially, we can all do our part to support the retailers who operate in and contribute to our local communities.”

      In addition, the survey found that the added demands of the holiday season take a toll on small business owners, who find various ways to cope. Many fight off exhaustion by increasing their caffeine consumption (58 percent); others report sacrificing personal needs (32 percent); and 42 percent of respondents say they are planning a vacation once the holiday season is over.

      To view the full survey results and infographic, visit To learn more about how Lendio can help your small business during the holidays, visit


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      Lendio Editorial Team

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