Conduct a Successful Media Interview with 10 Steps

Interviews with the media look fun and when done right can be hugely beneficial.  A good media interview looks easy but in reality there is a lot of work that goes into conducting a successful interview.

Successful media interview


Securing and interview takes a lot of work and expertise.  Once the media interview has been secured, it doesn’t mean that the work is done.  On the contrary, once the media interview is secured the hard work of preparing for the interview begins.

I can’t tell you how many times over the coarse of my career I’ve seen somebody be excited for an interview, think they can do it no problem and then when the moment comes they freeze.  Most often this happens when it’s a broadcast interview and a microphone is put in their face or the cameras turn on.  It’s normal, but can be avoided by following a few simple steps.

It’s also fairly common for people to forget in the moment things they want to be sure and say or include as part of an interview.  Everybody has probably experienced this one time or another.  If not in a media interview then in a job interview where you walk out of the interview and start thinking about or remembering things you wanted to be sure and mention but forgo to in the heat of the moment.

Fortunately, there are some simple steps you can do before an interview to prepare and make the most of the opportunity, including:

Media interviews are an awesome opportunity to share your expertise and create awareness about you, your company and its products or services.  Don’t go into an interview thinking that coverage is in the bag.  Prepare and follow these steps and you’ll significantly increase your chances of landing the desired coverage.

Jeremy KartchnerAbout Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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