*All information included in this article was current on its publication date and is subject to change.
Because business credit cards don’t require collateral and are easy to use and apply for, they’re a very common way for small businesses to secure a boost of funding. If you’ve ever applied for a personal credit card, you know you need to input your Social Security number (SSN), a unique 9-digit number that identifies you as an individual with the United States government, including the Internal Revenue Service.
For small business owners, there are other ways to identify yourself and your business when applying for credit cards—most commonly, businesses have an Employer Identification Number or EIN. You can apply for some corporate business credit cards using an EIN only.
These business credit cards place the responsibility on your business for credit card debt, reducing or eliminating the need for personal guarantee. Most corporate business credit cards require a minimum account balance to qualify, although the minimum varies based on providers.
Popular with freight or trucking companies in particular, gas credit cards offer discounts and travel rewards, making them ideal for companies that anticipate a lot of travel for employees as a way to control costs and increase benefits.
Another option for companies is a store credit card, particularly if you use a vendor for a bulk of business purchases. This could be for equipment, tools, technology, etc. A store credit card for a business does not come with a personal liability requirements, making it ideal to shop with a vendor you already use and reap rewards for your business.
In general, it's rare for individuals to apply for a credit card without providing their Social Security Number (SSN), even if they have an Employer Identification Number (EIN). This is because most credit card companies require a personal guarantee, which necessitates an SSN.
However, some business credit cards only require an EIN. These are largely corporate cards created for businesses with large revenue streams, where approval is based more on your company's financials rather than your personal credit history.
If your business qualifies, here are some options from Stripe, Brex, and Ramp.
This card is only available to current Stripe users who have received an invitation. The credit limit is based on the business's payment processing and bank history. The card comes equipped with custom spend controls, real-time expense reporting, and integrations with Quickbooks and Expensify. Additionally, it offers 1.5% cash back on every business purchase.
The Brex Corporate Card is designed for startups, e-commerce, and tech companies. It offers higher credit limits, rewards on key business spending categories, and streamlined expense management tools. It doesn't require a personal guarantee or credit check and offers up to 7x points for cash back or credits, depending on the expense type.
Ramp offers a charge card for small businesses with unlimited 1.5% cash back. Applying requires no personal credit check or personal guarantee. The card comes with a dashboard for managing expenses and integrates with major accounting software. Ramp will accept applications from any incorporated business in the U.S. with at least $75,000 in a U.S. business bank account.
Fuel cards are another option for companies with large fleets of trucks or equipment, like the transportation and trucking industry.
AtoB’s fleet fuel card is accepted at 99% of gas stations nationwide and can be used for expenses beyond fuel such as repairs or road tolls. The card comes with an average fuel discount of 46¢ per gallon on truck diesel. Monthly card fees start at $15. While you only need an EIN to apply, the card will help you build business credit.
If you don’t already have one, getting an EIN is a straightforward process if you meet the IRS requirements. You will request your EIN from the IRS. The request process is free, and you can either obtain your EIN through the IRS online request form, or by mail.
Once you have your EIN, you can look for card issuers that will approve you with an EIN only. We’ve listed out a few options above.
Once you have selected a card to apply for, you’ll start the application process much the same way as you would when applying for a business credit card. There are some things to keep in mind. In most cases, your company will need to be registered as a limited-liability corporation (LLC), a partnership, or a corporation.
You will also need to include other information about your business, such as:
The speed of approval depends on the company, with some approvals happening instantly, and some requiring a few additional days.
Since using an EIN to apply for a business credit card means your company needs to demonstrate creditworthiness, here are some tips on building your company's credit.
Like Experian, Equifax, and TransUnion track your personal credit history, the Data Universal Numbering System (D-U-N-S) number tracks your business credit with business credit bureaus. You can get a D-U-N-S number from Dun & Bradstreet.
Once you have a business credit card, you can set about handling this credit line responsibly to boost your credit history. Keeping the credit utilization healthy, along with regular payment history will help you build a strong business credit profile year over year.
Make a habit to regularly request copies of personal and business credit reports from the respective bureaus. At minimum, you’ll want to check at least once a year. This can help you identify any inaccuracies and make sure your credit is in good health.
If you’re looking for an alternative to a corporate card, or business credit card using only your EIN, the following business credit cards will require a social security number to apply.
The Capital One Spark 2% Cash Plus is a straightforward option with 2% cash back on everything you spend. This is a charge card, so the full balance must be paid back in full each month. There is a $150 annual fee that will be refunded if you spend $150,000 or more each year.
Featuring no annual fee, the Chase Ink Business Cash Credit Card is a popular option because of its competitive rates of 18.24% to 24.24%* and $750 bonus cash back.
Capital on Tap offers up to a $50K credit limit with unlimited 1.5% cash back and no annual fee. They review your credit history but use a soft pull that won’t impact your credit.
In most cases, you’ll have to provide an SSN on a business credit card application—even if you provide an EIN. Because credit cards are unsecured, credit card companies want to ensure someone is liable for the card’s debt, even if a business is dissolved. This personal guarantee is a layer of security for the credit card issuer.
Lendio simplifies the process of finding the right funding option for your business. Our platform allows you to compare financing options from over 75 lenders, each with unique funding options and requirements. Compare options.
If you're a small business owner looking for financing options, you may have come across the term “SBA loan.” But what exactly is an SBA loan?
In this blog post, we’ll dive into the details of what SBA loans are, the pros and cons, and how to apply, while helping you understand if getting an SBA loan is the right option for your business.
Small Business Administration (SBA) loans are government-backed loans designed to help small businesses access the funding they need to start, grow, or expand their business.
SBA loans are partially guaranteed by the SBA, making them less risky for lenders, and therefore, more accessible to small businesses. These loans are not directly provided by the SBA, but rather through participating lenders such as banks and credit unions.
SBA stands for the Small Business Administration, a U.S. Government agency that supports small businesses by giving them access to capital, counseling, and other community resources.
Unlike traditional loans where the lender assumes all the risk, an SBA loan is backed by the government.
This means that if a borrower defaults on their loan, the SBA will partially reimburse the lender for their losses.
This guarantee reduces the risk for lenders and encourages them to provide loans to small businesses, even if they have lower credit scores or less established financial histories.
There are several types of SBA loans available, each designed for different purposes and needs of small businesses. Here are the most common types:
SBA 7(a) loans are the most common and flexible type of SBA loan. They can be used for a wide range of purposes, including working capital, equipment purchases, real estate, and refinancing existing debt.
Visit the SBA website to read more about SBA 7(a) loans.
SBA 7(a) loan details | |
Common use cases |
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Maximum loan amount | $5 million |
Terms | Up to 10 years for working capital or equipment Up to 25 years for real estate |
Maximum guarantee | 85% |
SBA 504 loans are specifically designed to help small businesses purchase major fixed assets such as machinery or real estate. These loans are provided through Certified Development Companies (CDCs), private, nonprofit corporations set up to contribute to the economic development of their communities.
The benefit of an SBA 504 loan is that it offers long-term, fixed-rate financing, making it a more affordable option for businesses looking to make major investments.
Read more about SBA 504 loans here.
SBA 504 loan details | |
Common use cases |
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Maximum loan amount | $5.5 million |
Terms | 10, 20, or 25 years |
Notable details |
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The SBA microloan program provides smaller loan amounts for businesses that need just a small injection of funds. These loans are designed to help startups, microbusinesses, or non-profit child care centers with their various needs, whether it's working capital, inventory, supplies, or equipment. The maximum loan amount under the microloan program is $50,000, but the typical loan size is much smaller, often averaging around $13,000.
The exact terms of the loan depend on how much you borrow, what you'll use the loan for, and your own financial circumstances. This type of SBA loan is unique in that it is provided through non-profit community lenders who also offer business training and technical assistance, making it a comprehensive package for first-time entrepreneurs and small business owners.
Learn more about microloans and see a list of microlenders here.
SBA 504 loan details | |
Common use cases |
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Maximum loan amount | $50,000 |
Terms | Up to 6 years |
SBA disaster loans are designed to provide financial support to businesses, homeowners, and renters affected by declared disasters. Unlike other types of SBA loans, disaster loans are directly funded by the SBA, not through lenders. They offer low-interest, long-term loans for physical and economic damage caused by a declared disaster.
Businesses of all sizes, homeowners, and renters can apply for a physical disaster loan to repair or replace damaged property, while businesses and non-profit organizations can apply for an economic injury disaster loan to help meet working capital needs caused by the disaster. The SBA will determine the loan amount and term based on each borrower's financial condition.
Read more about SBA disaster loans here.
SBA disaster loan details | |
Maximum loan amount | $2 million |
Terms | Up to 30 years |
Since SBA loans are government-backed, there are a few specific differences to call out relative to conventional loans.
Is it hard to get approved for an SBA loan?
Given the combination of personal and business requirements, it’s moderately difficult to get approved for an SBA loan—not easy, but not overly difficult. A large part of the approval process revolves around your personal history and available financial resources.
To qualify for an SBA loan, you must meet the following requirements:
The pros | The cons |
Capped interest, assuring fair rates for new businesses | Longer application and approval processes due to the involvement of the government in guaranteeing the loan |
Longer repayment terms, making it easier to manage cash flow | Collateral may be required without a strong credit score |
Ranging loan amounts, offering flexibility for different business sizes | Additional costs, such as packaging fees or maintenance fees, may be involved |
Broad business eligibility |
Applying for an SBA loan requires you to know a lot about your business, and requires a combination of personal and business-specific paperwork to submit successfully.
To qualify for an SBA loan, it’s important to note that your business should have been operational for a reasonable period of time. Many lenders prefer businesses to have been in operation for at least two years.
This is to ensure that your business has a proven track record and demonstrates stability and the ability to generate consistent revenue.
In terms of credit score, a personal score of at least 680 is generally preferred by most lenders. This high credit score showcases your reliability and ability to repay the loan.
Otherwise, you need to know your business down to the dates and dollars its comprised of. Are you able to prove profit and loss and cash flow for your business? Can you show both historical numbers and future projections to prove you’re generating revenue?
You should be prepared to show all money in and out, taxes, and any existing debt.
Do you have all the documentation needed to prove the dates and dollars mentioned above?
This includes fundamental business and financial documents, such as your business plan, personal and business income tax returns, personal and business bank statements, and a balance sheet. You’ll also need to provide financial projections, ownership and affiliations, business license, loan application history, and business lease.
Your next step is to find an SBA-approved lender in your area. This could be a traditional bank, a Community Development Company (CDC), or a microlender, depending on your needs.
The SBA has a free online Lender Match tool that can connect you with participating SBA-approved lenders within 48 hours. They also provide lists of CDCs and microlenders.
When choosing a lender, consider factors such as their SBA loan expertise, the types of businesses they typically work with, and their understanding of your industry. Building a relationship with your lender can be beneficial, as they could provide valuable guidance throughout the loan application process.
After you’ve gathered all necessary documentation and found an SBA-approved lender, you’ll need to package your paperwork together alongside SBA forms 1919 and 413.
Your lender will guide you through the application process and help you submit all required documents.
The timeline for approval can vary depending on the type of loan you apply for and the lender's processing times.
Typically, the application process can take anywhere from one to three months (30 to 90 days), while the funds can take an additional one to two weeks to be disbursed.
Sometimes it happens—your business closes. In that case, what happens to your SBA loan?
Like any other loan, you need to continue making payments, or else you’ll go into default, where lenders can begin to seize collateral.
The SBA does compromise in some cases. Via their Offer in Compromise (Form 1150), businesses that default on their loan are able to apply for a settlement of a lower amount if paid in full more immediately. In this case, the loan is considered paid off.
Generally, the most important thing to keep in mind—you’re responsible for the money owed to the lender no matter what.
SBA loans can be an excellent financing option for small businesses looking to grow or sustain their operations. With an understanding of your requirements, you can begin to search for an SBA lender today.
As a small business owner, financing backed by the U.S. Small Business Administration (SBA) represents some of the most affordable types of business loans available. SBA loans are a popular option for both startups and established businesses alike. These loans tend to feature low interest rates, higher loan amounts, and generous repayment terms compared to other business loan options.
At the same time, understanding how to apply for an SBA loan and qualify for this type of financing can be complicated. The SBA loan application process can be tedious, and if you don’t complete it properly, you could hurt your chances of getting a loan approval.
That’s why Lendio has put together a complete guide to applying for an SBA loan, including types, requirements, the application process, and how to improve your chances of approval.
There are several different types of SBA loans available to small businesses. With SBA loans, your business may be able to borrow up to $5 million and repay those loans over a period of 10 to 30 years. (Repayment terms can vary.)
You can find SBA loans to help you finance many different aspects of your business needs. Whether you need startup funding, working capital, equipment financing, inventory financing, or funding for some other type of business need, you may be able to find an SBA loan to support your goals.
First, Ask yourself a few key questions about your business needs to find the right SBA loan program for your needs, like:
Once you figure out the type of SBA loan you want, you can determine if your business is eligible for the loan program.
The specific eligibility requirements that your business needs to meet in order to qualify for an SBA loan will vary based on a few factors. First, each SBA loan program has unique requirements you must meet to qualify. In addition, you may need to satisfy additional loan requirements that your SBA-approved lender requires from small business borrowers.
The minimum requirements for most SBA loans are as follows.
If you meet these requirements, then the next step is confirming that you qualify with an SBA lender, and this is where it can get complicated. Let’s go over some major eligibility requirements with most SBA-approved intermediary lenders as lender standards vary.
SBA 7(a) loans and SBA 504 loans are issued by traditional lenders, so they will have more stringent credit criteria than other loans, like microloans.
Most lenders for these loans will want to see a FICO® credit score of 650 or above.
On the other hand, SBA microloans have less strict credit criteria, and you may be able to qualify with limited credit history.
Like credit criteria, SBA 7(a) loans and SBA 504 loans will require more time in business and proof of revenue than microloans.
Most lenders will want to see at least two years in business for 7(a) and 504 loan applicants. In contrast, lenders may not require as much time in business for the microloan program, with some lenders only requiring six months in business.
If you meet these eligibility requirements, the next step is to gather all the documentation you will need for the application process.
Before you apply for an SBA loan, it’s important to gather the documentation your lender will request on your application. The time it takes to move through the SBA process from application to funding will vary.
While it might take 30 to 90 days with your local bank, Lendio, on average, can close an SBA 7(a) small loan in less than 30 days. Having your documents prepared ahead of time may help improve your chances of approval and could help you move forward through the SBA loan process at a faster pace.
Below is a list of the documents you should prepare for your SBA loan application:
In addition to the documents listed above, you should be prepared to include more information on your SBA loan application. Details you may need to provide include:
Anyone who owns 20% or more of the business will generally need to fill out an SBA loan application form, as the SBA requires that anyone with 20% or more ownership in the business provide an unlimited personal guarantee.
Owners with less than 20% ownership can provide full or limited guarantee. Owners will also need to complete a personal financial statement, called SBA Form 413. SBA uses the personal financial statement to assess risk and help determine an applicant’s ability to repay as promised.
Here's a list of SBA-specific forms to include in your application package:
You can use an SBA loan to support your small business in many different ways. Once you feel ready to begin your SBA loan application, you can start by choosing an SBA lender to guide you through the process.
Depending on the type of SBA loan program you are applying for, you might have a few different options for finding an intermediary lender. Since SBA 7(a) loans and SBA 504 loans lenders are more traditional financial institutions, you can try reaching out to a bank you have a previous relationship with.
The SBA also offers a few resources for finding active certified development companies (cdcs) and active microlenders on their website.
If you would like to connect with lenders directly, you can use the SBA’s lender match system. You’ll fill out a questionnaire about your business, and in two days, you’ll receive an email with possible lender matches.
Lendio offers a convenient SBA loan application process. Potential borrowers can complete an application and get a preapproval within 24 hours, and after providing the documentation listed above, can get funded with a 7(a) small loan in less than 30 days.
Once you’ve prepared your loan application package, it’s time to submit it to the lender. Don’t be surprised if they may follow up with questions, or request for additional documents. Every lender has different requirements, so work with your contact to provide everything they need to begin the initial underwriting process to review your application.
If your lender decides to move forward, you can expect a “loan proposal” or “letter of intent” to follow. This document will detail your request, loan terms, and deposits, fees and/ or closing details.
If you accept and sign the proposal, you’re not out of the woods yet. Your lender will begin a formal underwriting process, in which both the lender and the SBA review your application, documentation and credit history thoroughly.
If you are approved after this process, you will be notified and provided a letter of commitment. You must accept it in order to receive closing documents and start the closing process. Once everything is signed and the process is complete, your money will be disbursed.
Although it's not the outcome you want, only about one-third of SBA loan applicants were fully approved in 2023. A decline is not uncommon, so knowing your options if this happens will help you plan for your next steps.
If your application is denied, your lender will provide you with a letter explaining the reason you were denied, and may provide some options for you after that. You may be able to appeal the decision, for example, and your lender can provide insight.
Read our guide on common reasons why your SBA loan application may have been declined, and what to do next.
If you aren’t able to find a workaround in the event that your SBA loan was declined, or if you aren’t confident you meet the eligibility requirements, here are some other alternatives to consider:
Perhaps your restaurant has lines snaking out the door. Or your tax business has identified a prime market in another city. Or your medical practice has more patients than the available space can accommodate. Maybe you just have enough capital to support immediate business expansion.
Scenarios like these certainly indicate that another location would be great.
What should you look for when opening a second location for your business? We’ll address what you should consider, and how to identify the right location.
Here are a handful of questions you can ask yourself to get a clearer picture of whether or not expansion would be wise:
If you answered yes to three or more of these questions, consider your business a prime candidate for expansion.
If you haven’t, it could be worth exhausting all other sales channels before opening a new location. If you rely on brick-and-mortar sales, it might be worth exploring ways to digitally meet demand, before opening a new branch of business.
“You may be able to grow your business by building a website, eliminating the need for considerable funding and the risk associated with opening a physical store,” according to business expansion strategies from Entrepreneur. “For many businesses, the internet offers low-cost access to a national market, with large numbers of potential customers. The viability of the internet marketing medium for your business is a function of your business’s ability to successfully and profitably deliver your products and services outside your existing local market.”
You could expand digital sales to new geographies, increase your fleet operations, or offer more virtual options for services (think, telehealth, for example).
This requires its own set of considerations (e.g., outsourcing new warehouses or fleet services, having teams that manage digital websites and workflows), but it may present cheaper, easier, and less risky options for expanding your business.
If you’re certain that a new location is the way to go, there’s a lot to consider when choosing the actual location.
Here are 10 considerations that will aid you in choosing the right location and setting yourself up for success once you move in:
You can’t make solid business decisions until you know the price tag. Don’t simply focus on the cost of the physical property—you’ll also need to take into account utilities and other operational expenses. This requires that you have a deep understanding of the expenses at your current location.
If so, you can scale those numbers relative to the new location to project what you’d actually be on the hook for, and what kind of returns you might see.
Many entrepreneurs capture something special with their first business location. Whether it’s the location, ambiance, staff, or a combination of many factors, customers are consistently drawn to that store. Your challenge is to transfer what’s working to your next location.
This can be difficult, as the details associated with the store or office will undoubtedly differ from your first. For this reason, it’s more of a translation than a straight transfer. You’ll need to find a way to effectively incorporate the best parts of your business into a new place.
Don’t stop at simply replicating your first location. This is your chance to transcend the status quo. Look for at least five ways you can elevate your operations, with a particular focus on the customer experience. It’s a fresh start on an existing concept.
Opening a new location can be stressful—that’s when you run the risk of losing sight of your customers.
You can add new inventory in the new store or offer exclusive promotions. By improving things at your new location, you’ll benefit your operations across the board.
Even if your business is primarily driven by advertising or referrals, don’t underestimate the importance of foot traffic. The more people passing by your business, the better. So when choosing a location, look for somewhere people care about and visit often. You can get a general idea of foot traffic by simply spending time in a potential area. Beyond that, don’t be afraid to visit with other business owners in the neighborhood and ask them about the foot traffic they experience on a monthly basis.
Another important aspect of your business will be vehicle traffic. Will a lot of potential customers be driving in the area of your new business? Will there be too many cars in the area? If so, parking and accessibility could become a problem for you, your staff, and your customers.
This is another opportunity to speak with local businesses and get their insights on the traffic situation. If there are too few people driving in the area, or there are congestion problems, be wary of setting up shop in the midst of them.
On the topic of neighboring businesses, it’s important for you to find out what competitors are already established there. This isn’t just to avoid setting up your business next door to someone who already does what you do. It’s to see how other local businesses promote their products or services.
You can never stand out if you don’t know what you’re standing around. It’s important to find an area where customer needs aren’t being met. Perhaps there’s a business on the same block that is similar to yours, but if you can articulate why yours will be more effective at serving customers, you have a strong chance of succeeding.
Opening a second business location is never an easy endeavor. Rather than go at it alone, leverage other businesses and contacts in the local area. Not only will this help you gain insider knowledge of your new market, but you’ll make contacts that can boost your awareness. Even the briefest of conversations with other small business owners can yield strong results, as they may then go on to consciously or subconsciously promote your business.
A good way to get your foot in the door is to join any business organizations in your new neighborhood. Each event you attend is another way to rally support for your business and make a few friends along the way.
Your network will be an excellent source of information regarding the future of your second business location. What’s in store for the region? For example, housing and transportation projects can be gold mines, as they bring more potential customers into your radius.
On the flip side, be aware that the current condition of a potential location is never set in stone. Many small businesses have struggled when undesirable businesses or projects emerged in their vicinity. The more you know in advance, the less you’ll need to worry about this happening to you.
A new location means you’ll need to figure out how to handle shipping and receiving, parking, and a host of other nuances. You can take best practices from your current business location, but plan that many may need to be retrofitted. It can be helpful to talk to your employees about their unique roles and how they would recommend tackling the new logistical approaches your second location will demand.
There are times when you feel confident buying the property for a second location. Perhaps you are already familiar with the area or have found an opportunity so lucrative that buying isn’t a substantial gamble. Most of the time, however, it’s recommended that you think about renting first.
This gives you the chance to learn the area and find solutions to any complexities. If things go smoothly, you can always buy in the future. If long-term problems arise, you’ll be thankful for the flexibility your rental agreement allows.
One popular route for entrepreneurs who want to open a second location is a loan from the Small Business Administration (SBA). These financing products come with interest rates and repayment terms similar to those you’d get from the best traditional bank loans.
The SBA is dedicated to helping underserved entrepreneurs, including women and minorities. If you’ve been rejected in the past and feel that you haven’t been given a fair shake, it’s definitely worth checking out the options this agency offers.
Commercial real estate loans can also be used for business expansion, helping you:
Commercial real estate loans usually offer favorable rates and terms. For example, the rates start around 5%, and the repayment terms are about 20–25 years. The dollar amounts on these loans start around $250,000 and go all the way up to $5,000,000.
The reason these loans provide such borrower-friendly details largely comes down to collateral. The real estate involved with the loan will be used as collateral. Since lenders know their investment in your business is secured by such a tangible and valuable asset, they’ll be more generous and willing to work with you.
Don’t assume that a commercial real estate loan is the only way to fund your second business location. You have numerous financing options. The key is to review the relevant financing products and choose the one that gets you the money you need, the timeline you require, and the rate you prefer—don’t let poor financing get in the way of a lucrative second business location.
Many resources are available to help you evaluate loans and make an educated decision. One of the first places to start is a trustworthy loan calculator, which allows you to identify costs in a clear and efficient way. You also might want to talk to a financial expert who can help you identify desirable loans and watch out for red flags.
By taking the time to choose the best location and secure the most favorable funding, you’ll be setting yourself up for a much brighter future.
Generally, there are two main levers that your business can pull to affect growth metrics: 1) customer acquisition, meaning bringing new shoppers through the door, and 2) customer retention, meaning keeping your old shoppers from exiting that door.
Each is a necessary component of business growth, but which is more cost-effective—and which should you prioritize for your small business?
It’s long been reported that customer retention has a higher ROI. But is that actually the case? Here, I explore the evidence to dissect which is actually more cost-effective—customer retention or customer acquisition.
“Obviously, customer acquisition,” you say, because you’re not new to business. Everyone has seen the stat that it costs 5X more to get a new customer than to keep an existing one…
That’s a great stat! But have you ever tried to find the source? Go ahead, Google it and you’ll be clicking around dozens of articles and infographics that cite each other, but you’ll probably never find the actual report or survey where that 5X stat originated.
I’ll save you some time: The statistic goes back to a report put out by Lee Resources in 2010. The report itself, I can’t find online. And Lee Resources’ only social media presence, Twitter/X, last chirped in 2013. Their Facebook page no longer exists.
Their oft-cited stat of customer acquisition being 5X more costly than retention may be absolutely right—but there’s no way of knowing without seeing the actual report.
According to Bain & Company, “a 5% increase in customer retention increases company profits from 25% to 95%.” That’s incredible!
But, have you tried to find the source of this one? I have. Sites usually link back to this short brief by Fred Reichheld. Unfortunately, the “95% increase in profit” is not in these 3 pages. The “25% increase in profit” is there, but a) there’s no actual study/survey reported, and b) it’s only referring to financial services.
The real source of this statistic is actually a paper by Reichheld and W. Earl Sasser, Jr. titled “Zero Defections: Quality Comes to Services.”
There are a few things you should know about this paper:
This stat might not be completely applicable to e-commerce—something that hadn’t been invented yet.
If anything is clear, it's that these oft-stated references should be taken with a grain of salt.
So what was the point of this exercise in fact-checking? It isn’t so obvious that the ROI of customer retention is always more than the ROI of customer acquisition. It varies by industry, by company, and even down to the types of marketing & sales tactics that your business employs.
When answering the question of which is better—customer retention or acquisition— the real answer is, it depends. On many factors, in fact, including, but not limited to the following:
Think about it logically in the context of the timeline of a company’s growth:
Retaining customers at the start of the growth curve may indeed be more cost-efficient, but it can’t be better for the success of your nascent company. New customer acquisition is overwhelmingly important at this stage in the life cycle.
On the opposite end, retention is key when a company has matured and has a large base of customers to keep and nurture.
It depends on the business itself.
Retention is a great idea, but what if your business largely produces products that last a lifetime? Think well-made cast iron skillets and Christmas tree stands; items that the average customer will only need to buy once or twice forever.
Maybe you offer services of some kind—whether digital or physical. Retention is going to be a much more important factor in growth.
Contract type is also very important to consider. Subscription businesses might favor retention more heavily, as well as companies with long sales cycles, say 3 or more months.
If you have a young business that is growing rapidly, you might favor acquisition (at least temporarily).
There's also a good chance you don't have reliable retention data yet.
Customer retention attribution is much harder to capture accurately versus acquisition. This can make it hard to proof your own ROI. Do you have reliable retention data that you can trust to base future growth decisions on?
You cannot ignore the state of the industry and economy when deciding whether to prioritize acquisition or retention.
If you offer a service, during a recession, your focus on retention will likely need to grow.
The spending decisions of your customer base shift largely with the macro environment. So should your growth tactic.
How about one last practical thought experiment: say you want to double your business.
Would it be easier to get every single one of your customers to double their spend, or double the size of your customer base? Suddenly, the obvious answer may not be so obvious for your business anymore.
It’s more important to track your business marketing & sales expenses accurately than to rely on “conventional wisdom” that might not actually be accurate to your business.
By understanding your finances, you can calculate your own ROI on acquisition vs. retention, giving you much better data to work off on moving forward.
Perhaps the best and most important growth metric of all? Customer Lifetime Value (LTV).
In an ideal world, you’re always going to prioritize the customer (new or existing) with the highest customer lifetime value.
I quite like this Forbes article that touched on the silliness of that 5X statistic much like I did:
Consider what Wharton Marketing Professor Peter Fader told me in an email interview: “Here’s my take on that old belief: who cares? Decisions about customer acquisition, retention and development shouldn’t be driven by cost considerations—they should be based on future value.”
Fader added, “If we could see CLV as clearly as costs, all firms would get this. But because costs are so tangible and CLVs are a mere prediction, it’s really hard to get firms to adopt this mindset.
CLV is an important statistic for your business to really get right to answer the retention vs. acquisition question.
While CLV should always be improving (which means your business is becoming more “sticky” and loyalty is increasing), it may not be big enough to sacrifice acquisition spend. Alternatively, if your CLV is great due to your churn rate being so low, then retention is already doing well and the focus should be on acquisition.
At the end of the day, no generic statistic should drive the direction of your business.
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Starting a small business is an exciting venture, filled with dreams of success and the desire for autonomy. However, the stark reality is that not all businesses survive the test of time. According to the U.S. Bureau of Labor Statistics (BLS), about 24.2% of U.S. businesses fail within their first year of operation. Understanding the factors contributing to these survival rates can help aspiring entrepreneurs prepare better and increase their chances of longevity in a competitive landscape.
Lendio looked at state and industry data to determine what factors can contribute to a business's success or failure.
The statistics around small business survival can be sobering. Approximately 24.2% of private sector businesses in the U.S. fail within their first year of operation. Unfortunately, the trend does not improve much over time; after five years, nearly half—48.5%—have faltered, and after a decade, about 65.1% of businesses have closed their doors for good. These figures highlight the fiercely competitive environment small businesses face and the various challenges that can impact their viability.
State | Business failure rate within 1 year | Rank, 1-year failure rate | Business failure rate after 5 years | Rank, 5-year failure rate | Business failure rate after 10 years | Rank, 10-year failure rate |
---|---|---|---|---|---|---|
Alabama | 23.5% | 26 | 45.6% | 42 | 63.9% | 35 |
Alaska | 27.3% | 6 | 42.7% | 49 | 60.7% | 48 |
Arizona | 25.7% | 10 | 50.4% | 15 | 65.9% | 22 |
Arkansas | 21.9% | 42 | 50.8% | 13 | 66.2% | 21 |
California | 18.5% | 51 | 46.2% | 39 | 64.5% | 32 |
Colorado | 23.8% | 22 | 50.1% | 17 | 66.5% | 16 |
Connecticut | 25.2% | 16 | 48.9% | 26 | 67.0% | 11 |
Delaware | 25.0% | 18 | 51.9% | 8 | 68.8% | 5 |
District of Columbia | 32.2% | 2 | 58.1% | 1 | 70.8% | 2 |
Florida | 22.6% | 37 | 49.2% | 23 | 65.5% | 23 |
Georgia | 28.7% | 4 | 51.0% | 10 | 65.3% | 26 |
Hawaii | 23.0% | 33 | 49.6% | 20 | 65.2% | 28 |
Idaho | 30.7% | 3 | 52.2% | 6 | 66.5% | 16 |
Illinois | 23.0% | 33 | 44.9% | 44 | 63.7% | 37 |
Indiana | 23.0% | 33 | 46.9% | 36 | 61.4% | 44 |
Iowa | 23.5% | 26 | 46.2% | 39 | 61.1% | 45 |
Kansas | 26.2% | 7 | 53.5% | 4 | 67.1% | 10 |
Kentucky | 18.8% | 50 | 47.8% | 30 | 62.7% | 39 |
Louisiana | 23.6% | 25 | 47.2% | 33 | 65.0% | 30 |
Maine | 24.0% | 20 | 46.8% | 38 | 62.5% | 41 |
Maryland | 25.1% | 17 | 51.0% | 10 | 66.5% | 16 |
Massachussetts | 19.2% | 49 | 43.3% | 47 | 61.1% | 45 |
Michigan | 21.9% | 42 | 45.0% | 43 | 64.8% | 31 |
Minnesota | 22.3% | 38 | 42.4% | 50 | 59.2% | 50 |
Mississippi | 23.5% | 26 | 47.9% | 29 | 65.4% | 24 |
Missouri | 25.4% | 13 | 55.4% | 2 | 69.3% | 4 |
Montana | 26.1% | 8 | 42.4% | 50 | 60.1% | 49 |
Nebraska | 23.2% | 21 | 49.1% | 24 | 69.7% | 3 |
Nevada | 28.2% | 5 | 52.9% | 5 | 66.8% | 13 |
New Hampshire | 25.3% | 15 | 54.0% | 3 | 66.3% | 20 |
New Jersey | 21.4% | 45 | 50.5% | 14 | 66.8% | 13 |
New Mexico | 25.7% | 10 | 51.9% | 8 | 68.3% | 6 |
New York | 21.5% | 44 | 50.1% | 17 | 66.8% | 13 |
North Carolina | 23.3% | 30 | 47.0% | 34 | 62.6% | 40 |
North Dakota | 22.9% | 36 | 49.0% | 25 | 67.7% | 9 |
Ohio | 23.8% | 22 | 47.0% | 34 | 61.0% | 47 |
Oklahoma | 20.9% | 48 | 48.8% | 27 | 66.5% | 16 |
Oregon | 25.6% | 12 | 47.8% | 30 | 61.6% | 43 |
Pennsylvania | 21.3% | 47 | 45.8% | 41 | 65.2% | 28 |
Rhode Island | 25.4% | 13 | 50.2% | 16 | 66.9% | 12 |
South Carolina | 22.0% | 41 | 49.4% | 22 | 65.4% | 24 |
South Dakota | 26.0% | 9 | 43.9% | 45 | 58.2% | 51 |
Tennessee | 23.1% | 32 | 46.9% | 36 | 65.3% | 26 |
Texas | 22.2% | 39 | 47.3% | 32 | 64.1% | 34 |
Utah | 23.7% | 24 | 49.5% | 21 | 62.3% | 42 |
Vermont | 24.6% | 19 | 49.7% | 19 | 64.2% | 33 |
Virginia | 22.2% | 39 | 43.5% | 46 | 68.3% | 6 |
Washington | 40.8% | 1 | 51.0% | 10 | 76.0% | 1 |
West Virginia | 23.4% | 29 | 42.9% | 48 | 63.9% | 35 |
Wisconsin | 21.4% | 45 | 48.1% | 28 | 63.2% | 38 |
Wyoming | 23.9% | 21 | 52.0% | 7 | 68.0% | 8 |
Average | 23.2% | 48.5% | 65.1% |
Interestingly, there are notable geographical differences in business survival rates across the United States. Washington State has the highest business failure rate within the first year, with a staggering 40.8% of businesses not making it past this critical milestone. Following closely behind are the District of Columbia at 32.2% and Idaho at 30.7%.
On the contrary, California boasts the lowest business failure rate within the first year, with only 18.5% of businesses failing. Kentucky is just behind at 18.8%, and Massachusetts follows at 19.2%.
However, entrepreneurs should not let this data discourage them. A closer look at the data reveals that a significant number of locations exhibit below-average failure rates, indicating pockets of resilience among small businesses. Specifically, 32 out of the 51 locations examined for this piece boast lower-than-average one-year failure rates, suggesting that many entrepreneurs in these areas benefit from supportive ecosystems.
23 locations maintain below-average five-year failure rates, showcasing their ability to weather initial challenges and sustain growth over time.
Impressively, 24 of the locations also enjoy below-average ten-year failure rates, highlighting long-term viability and the significance of local conditions in nurturing successful business ventures.
The environment in which a business operates can significantly influence its chances of survival. In fact, according to a study by Lendio, environmental factors such as access to funding, tax incentives, and a flourishing local economy can significantly enhance business's chances of survival and success in different states. By selecting a location that aligns with their business goals and provides the necessary resources, aspiring entrepreneurs can create a stronger foundation for long-term viability and growth.
Beyond geographical factors, the industry in which a business operates also plays a crucial role in its survival.
Industries with lower survival rates
The transportation and warehousing industry is particularly challenging, with a failure rate of 24.8% within the first year. This figure is closely followed by the mining, quarrying, and oil and gas extraction industry at 24.4% and the information industry at 24.1%. These industries often face unique obstacles, from fluctuating demand to regulatory pressures, making it essential for entrepreneurs to understand the intricacies of their chosen field.
Industries with higher survival rates
Conversely, certain industries demonstrate significantly higher survival rates within their first year of operation. For instance, businesses in the retail trade sector have a low failure rate of just 12.9% in their first year. Similarly, the accommodation and food services industry shows a solid survival rate, with just 14.2% of businesses failing within their first year. The agriculture, forestry, fishing, and hunting industry also presents encouraging statistics with a failure rate of just 15.1%. These figures suggest that businesses in these industries may benefit from more stable demand or fewer operational hurdles, contributing to their advanced longevity.
When selecting an industry for a new business venture, it’s essential to consider not only the initial survival rates but also the long-term viability of that sector. While industries like retail and accommodation may show promising survival rates in their first year, it’s important to assess trends over a longer timeframe. For instance, the food industry, despite often having a solid start, can face challenges related to saturation, changing consumer preferences, and increasing competition, which might impact longevity. A comprehensive assessment of both short-term and long-term survival statistics will help entrepreneurs make informed decisions, ensuring they choose a path that not only offers immediate success but also sustainable growth in the years to come.
It's worth noting that the 1-year business failure rate has jumped by at least two percentage points for two consecutive years. This increase can be attributed to several factors, including various economic pressures. Businesses should be adaptable and resilient to help stay afloat during difficult times.
The business failure rates for the past three years are as follows:
Economic pressures can significantly influence a small business's chance of survival, affecting everything from cash flow to consumer spending. During periods of inflation, for instance, the rising costs of materials and services can squeeze profit margins, ultimately making it harder for a business to stay afloat. When expenses increase, many small businesses are forced to make tough decisions, whether that means raising prices, cutting costs, or even reducing staff. These changes can directly impact customer satisfaction and loyalty, leading to a decline in sales.
Additionally, economic downturns can lead to reduced consumer confidence. When individuals are uncertain about their financial future, they are less likely to spend, which means businesses may experience a dip in sales. This is particularly challenging for startups or small businesses that rely heavily on consistent sales to sustain operations.
Additionally, access to financing becomes more difficult during economic struggles, as lenders tighten their criteria for loans. As a result, small businesses may find themselves grappling with insufficient working capital, making it a challenge to cover day-to-day operational costs or invest in growth opportunities. Understanding these economic dynamics is crucial for entrepreneurs aiming to enhance their resilience and sustainability in an unpredictable market.
Given these statistics, aspiring entrepreneurs must recognize the importance of building a strong foundation for their businesses. Here are some strategies that can help increase survival rates:
While the statistics on small business survival rates may appear daunting, they also serve as a call to action for entrepreneurs. By understanding the factors that contribute to business failure and implementing strategic practices to counter them, aspiring business owners can improve their chances of success. The road may be rocky, but with careful planning, resilience, and adaptability, the dream of owning a thriving business can indeed become a reality.
Small businesses play a vital role in the economy, accounting for a significant portion of job creation and economic growth. However, starting and running a small business can be challenging, with numerous factors impacting success. By understanding the latest trends and insights on small business statistics, entrepreneurs and business owners can gain valuable insights into the current state of the small business landscape and develop effective strategies to thrive.
In this blog post, we will explore key statistics on small businesses, including sentiment, funding sources, and common challenges.
Source: Lendio
Source: Lendio
*Based on internal Lendio data of 300,000+ loans funded since 2013.
Source: Lendio
Source: Lendio
One of the most important questions you need to answer as a small business owner is whether you should incorporate your business—and if so, how.
Here, we’ll explore why you would want to incorporate your business, and how to do so, with helpful links to resources across different U.S. states.
It’s the process of converting a sole proprietorship or general partnership into a separate entity in the eyes of the law (i.e. the state you're operating in) and the public.
In other words, by incorporating your business, it becomes a separate legal entity from you, the business owner, or any other individual involved.
The setup itself involves fees and plenty of hoop jumping. More importantly, it introduces extra guardrails and responsibilities for your business. The benefits, however, often outweigh these costs.
“The first thing you’ll need to consider before incorporating is whether structuring your business as a corporation is the best way to serve your vision for your company,” explains a business structure analysis from Forbes. “There are 4 major business structures available to you. Have you carefully considered the pros and cons of each? Corporate structure is attractive if you’re interested in issuing shares in your business, you are anticipating a rapid and far-reaching expansion of your enterprise, and/or your vision is best served by a rigid managerial hierarchy.”
What are your business goals? Keep them in mind as you read through the rest of this post. It’ll help you gauge whether you should incorporate, or go with another structure such as a partnership or a limited partnership.
That brings us to our next question: If you are planning on incorporating your business, should you classify it as an S corp or a C corp?
When incorporating your business, you can do so as an S Corporation or a Corporation.
A C corp is the more standard incorporation, while an S corp comes with specific tax advantages. C corps pay corporate-level federal taxes, while S corps do not—their taxes are instead passed down to shareholders.
That is the primary difference between S and C corps—how they are taxed.
When determining which is better for you, there are two main factors to keep in mind:
If you own a small business and don't see it growing beyond 100 shareholders, an S corp is likely the right option.
If you're fond of catering to unlimited growth, a C corp is likely the better option.Thomson Reuters provides an in-depth breakdown of S and C corp pros and cons to help you determine which is right for your business.
If you decide that incorporation is your best route, you’ll need to follow a strict process to make it happen. There is no universal checklist available, as the details vary from state to state. But here are some of the key steps that nearly all entrepreneurs will need to accomplish in order to become the proud owner of an incorporated business.
It’s essential to find a name that isn’t just memorable and effective, but available. Visit your state’s online database to make sure that your preferred name hasn’t already been taken. Review the U.S. Patent and Trademark database as well to check on any overlapping trademarks.
Typically, you can search your state, plus either “business entity search” or “corporation search,” and you’ll find the necessary search tool to look up existing businesses in your state.
Example corporation search pages:
This step is where you create the road map for how your business will handle its business. You often aren’t required to submit these documents to the state, but they’re essential when it comes to things like handling profits or navigating disputes.
You can pay an attorney to help with your governing documents, but the most cost-effective route is to use one of the free bylaw templates that you can find online.
Here’s where you let the state know what you want your business to be called, as well as contextual information such as the business’s purpose, directors, officers, and mailing address.
Most states allow you to file your articles of incorporation online. You can also print off hard copies and then submit them by mail, but this approach will always take longer. Once everything has been reviewed and approved, you’ll receive a confirmation from the state that your business is now its own legal entity.
Similar to an entity search, you can simply search your state, plus “articles of incorporation,” and you’ll find the documentation you need.
Articles of incorporation by state:
Once your articles of incorporation have been approved, you must hold a formal meeting. A top priority of this event is to record information on how your business was funded. This means the names of each person must be written down and the percentage of their ownership noted.
Be sure that you don’t conclude the meeting without also getting everyone to sign the business’s bylaws. If you have any resolutions to bring to the group, this is also the time to get them approved.
Even if your business has no employees, it likely needs an Employee Identification Number (EIN). You can learn more about EIN requirements and easily apply for your own by visiting this application page created by the IRS.
As mentioned earlier, your state may have some other unique requirements for incorporation. But once you’ve completed these 5 steps, you’ll be ready to start enjoying the benefits of incorporation.
Let’s look at some of the primary perks of incorporating your small business:
Since your business is declared as its own legal entity, your personal assets are protected in the case of any legal or financial issues. If assets were to be claimed at any point, it would only be the business’ assets, not the owner’s.
There’s now a clear delineation between your personal finances and business finances. That separation helps your business begin its own credit history rather than being attached to your personal credit history.
You’ll be able to issue shares of company stock to potential investors that you otherwise wouldn’t have access to as a sole proprietorship. Also, banks typically prefer to lend to an incorporated company over sole proprietors.
Say you did business with a company and they needed to give you a check. You look at that check and see that it’s from the CEO’s personal account and bears their personal information. How professional do you think that company is now? When you incorporate your business, you’re proving your credibility and professionalism as a business entity—and communicating your business intentions, even if in a non-direct way.
Taking the time to incorporate your business could help you immensely in the long run. Weigh your options and then take the necessary steps to become the type of business you want to be. It may take some time and effort to complete the process, but you’ll be glad you did.