Your All-in-One Guide to Taking Your Business Online

May 29, 2020

Your All-in-One Guide to Taking Your Business Online

A digital presence is no longer a nice-to-have—it’s a need-to-have. Even before COVID-19 proved why every business needs to be online, the world and its behaviors were shifting to a metaphysical existence. And while some might think that’s a bad thing, regardless, it’s the 21st-century reality.

We talk, shop, emote, connect, journal, celebrate, mourn, browse, research, and so many other things online. To stay relevant (and in business), your company needs to make its presence online, too. However, going online is easier said than done.

Taking your business online is a process—not something you’re going to get done with a little free time this afternoon. It’ll take time, a little bit of money, and some hard work—as most worthwhile things in life do.

Fortunately, you don’t have to do it alone. We’ve documented the entire process of starting and optimizing your digital presence. Getting started is the hardest step, but once you get the ball rolling, there’s nothing that’ll stop your momentum.

Before we get into the nitty-gritty details of creating a website, social media profiles, and email marketing campaigns, we need to do a bit of research.

About the Author

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Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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