Mar 28, 2019

Lendio Study Reveals Funding Challenges for Mom & Pop Businesses


In spite of their disadvantages, independent businesses use small-dollar loans to create opportunities for growth

Lendio Study Reveals Funding Challenges for Mom & Pop Businesses

SILICON SLOPES, Utah – March 28, 2019 – A Lendio study of more than 7,000 of its mom and pop business customers reveals unique funding challenges and opportunities for the smallest businesses across the U.S.

For the purposes of this study, Lendio defined mom and pop businesses as those with four or fewer employees. The study found that while on average, mom and pop businesses take on significantly smaller loans than other small businesses, mom and pops leverage a greater percentage of their monthly sales in order to take on financing.

Key findings include:

  • The average loan amount for mom and pop businesses is $23,081. The average loan amount for non-mom and pop businesses is $54,188.
  • The average loan amount for mom and pop businesses represents a greater percentage of monthly sales than the average loan amount for other businesses (83.2% and 73.2%, respectively).
  • Mom and pops’ average time in business is 5.6 years compared to 7.4 years for larger businesses.
  • Mom and pop businesses’ monthly revenues are on average $35,000 less than their non-mom and pop business counterparts.
  • On average, mom and pop businesses in the West make 43.3% of their larger counterparts’ monthly revenue. In the South, mom and pop businesses make an average of 37.5% of their larger counterparts’ monthly revenue.
  • The average credit score for a mom and pop business owner is 30 points lower than that of other small business owners.
  • On average, mom and pop businesses require twice as many interactions with a lending expert, compared to larger businesses, to guide them through the funding process.

In spite of these funding challenges, mom and pop business owners are using online lending to access small-dollar loans. Independent businesses represent 53% of the customers funded through Lendio’s online marketplace, and their loans account for 34% of the total loan volume funded. Common financing needs among mom and pops include equipment purchases, payroll and new business opportunities.

“Every business needs access to capital, not only to operate but to grow. Unfortunately, the traditional lending ecosystem isn’t set up to support mom and pop shops,” said Brock Blake, CEO, and founder of Lendio. “Online lending helps bridge the gap, offering more diverse types of financing to meet the needs of the nation’s smallest businesses.”

Access to capital allows mom and pops to keep their doors open and increase their economic impact. According to a national study on the economic benefits of online lending to small businesses, for every dollar lent to a small business, its sales increased an average of $2.31. Even more, that same borrowed dollar creates an average of $3.79 in gross output to local communities.

“Mom and pops aren’t solely focused on their own success,” continued Blake. “These businesses create neighborhoods, enhance the sense of community, carry on local traditions, and contribute to local causes in ways that big businesses just can’t.”

Lendio is the nation’s largest marketplace for small business loans. Through more than $260 million in loans, Lendio has facilitated financing for more than 7,000 mom and pop businesses across the country. In total, Lendio has facilitated more than $1.3 billion in loans to U.S. small businesses, which in turn have generated an estimated $4 billion in gross economic output.

About Lendio

Lendio is a free online marketplace that leverages machine learning to help business owners find the right small business loans within minutes. With a network of over 75 lenders offering multiple loan products and over 100,000 small business loans funded, Lendio’s marketplace is the largest in the country and the center of small business lending. Based in the Silicon Slopes of Lehi, Utah, Lendio was recently recognized by Glassdoor as one of the Top 50 Workplaces and has been certified for four years running as a great workplace by the independent analysts at Great Place to Work®. In addition, Lendio ranks on Fortune’s Best Workplaces in Financial Services & Insurance and Inc.’s Best Workplaces. For every new loan facilitated on Lendio’s marketplace platform, Lendio Gives, an employee contribution and employer matching program, provides a microloan to a low-income entrepreneur around the world through More information about Lendio is available at Information about Lendio franchising opportunities can be found at

About the Author

Spencer Anopol

Spencer Anopol

Spencer has spent the last ten years in the throes of all things marketing and communications. In the past, he has written for companies and clients spanning restaurants to SAAS companies, and entertainment guilds to yoga studios. Spencer has a B.S. in Communications from the University of Utah. When not writing or working, he can be found in the mountains on a hike, in a movie theater with a tub of popcorn, or on stage at a local theater.

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